Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

AMAZON COM INC (AMZN)

6K + Investors. Track Smart Money conviction in AMZN. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +413
Streak
3Q ▲
Buyers last Q
60%

Smart Money Signals — AMZN

Based on 5511 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 3 quarters in a row

last 6Q
For 3 consecutive quarters, more hedge funds added AMZN than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
5,511 hedge funds hold AMZN right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +9% more funds vs a year ago

fund count last 6Q
+477 new funds entered over the past year (+9% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟢

More buyers than sellers — 60% buying

3283 buying2210 selling
Last quarter: 3,283 funds were net buyers (621 opened a brand new position + 2662 added to an existing one). Only 2,210 were sellers (2002 trimmed + 208 sold completely). A clear majority buying is a strong confirmation signal.
📈

More new buyers each quarter (+414 vs last Q)

new funds entering per quarter
Funds opening a new AMZN position: 217 → 263 → 207 → 621. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

73% of holders stayed for 2+ years

73% conviction (2yr+) 16% medium 12% new
3,996 out of 5,511 hedge funds have held AMZN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
🚀

Acceleration phase — new buyers rushing in

521 → 217 → 263 → 207 → 621 new funds/Q
New funds entering each quarter: 217 → 263 → 207 → 621. The pace of institutional discovery is accelerating sharply. This is the 'hot idea' phase — the thesis is being passed from fund to fund. You are not late — the accumulation wave is still building.
🏛️

Deep conviction — 70% of holders stayed 2+ years

70% veterans 11% 1-2yr 19% new
Of 5,775 current holders: 4,050 (70%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 56% AUM from top-100 funds

56% from top-100 AUM funds
53 of 5511 holders are among the 100 largest funds by AUM, controlling 56% of total institutional value in AMZN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Hedge Fund Ownership: AMZN

How many hedge funds hold AMZN — quarterly history vs. share price
Quarterly hedge fund ownership of AMZN vs. share price

Market Analysis: AMZN

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: AMZN

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Smart Money Signal ?
Strong Institutional Conviction

Multiple high-quality funds hold meaningful positions with strong conviction.

372 top-rated funds 1258 high-conviction
Consensus
10.0
/ 10
breadth
×
Elite
9.5
/ 10
conviction
Hedge Fund Positioning: AMZN
2026 Q1 Stats Unlock in 11 days 6K + Investors

Track Smart Money conviction in AMZN. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 5775 5344 8.07%
13F Shares 7.30B 6.87B 6.37%
Total Value $1.61T $1.55T 4.06%
New Positions 642 222 +420
Increased Positions 2973 2869 +104
Closed Positions 216 200 +16
Reduced Positions 2286 2285 +1
Total Calls 158 143 10.49%
Total Puts 114 115 -0.87%
PUT/CALL Ratio 0.72 0.8 Neutral

Statistics: AMZN

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Institutional Holders (2026 Q1)

6K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in AMZN. Verified SEC 13F-HR filings.

Top 25 institutional holders of AMZN — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 BRIGHTON JONES LLC 36.28% 4,134,274 $861.0M
2 Powszechne Towarzystwo Emerytalne Allianz Polska S.A. 23.82% 306,239 $63.8M
3 Worth Financial Advisory Group, LLC 22.75% 14,939 $52.1M
4 MILLER WEALTH ADVISORS, LLC 19.92% 248,409 $51.7M
5 Milestone Resources Group Ltd 19.39% 1,522,573 $317K
6 HOEY INVESTMENTS, INC 18.20% 605,751 $126.2M
7 General Pension Society PZU Joint Stock Co 16.10% 314,300 $65.5M
8 Luma Capital S.A. - SPF 15.78% 78,747 $16.4M
9 SANDER CAPITAL ADVISORS INC 15.48% 128,343 $27K
10 Draper Asset Management, LLC 14.47% 122,190 $25.4M
11 Hoffman, Alan N Investment Management 14.36% 104,548 $21.8M
12 Barton Investment Management 12.99% 497,238 $103.6M
13 PICTET BANK & TRUST Ltd 12.31% 44,967 $9.4M
14 Montaka Global Pty Ltd 12.21% 98,114 $20.4M
15 CONWAY CAPITAL MANAGEMENT, INC. 12.20% 125,181 $26.1M
16 Viewpoint Capital Management LLC 12.17% 125,026 $26.0M
17 HughesLittle Investment Management Ltd. 11.83% 290,255 $60.5M
18 Arkfeld Wealth Strategies, L.L.C. 11.49% 146,184 $36.3M
19 Manitou Investment Management Ltd. 11.47% 278,535 $58.0M
20 Maestria Partners LLC 11.20% 147,377 $30.7M
21 Zweig-DiMenna Associates LLC 10.37% 359,759 $74.9M
22 Clare Market Investments LLC 10.30% 236,283 $49.2M
23 Meadowbrook Wealth Management, LLC 10.20% 36,960 $7.7M
24 Morangie Management LLC 10.17% 53,059 $11.1M
25 Capco Asset Management, LLC 10.01% 176,155 $36.7M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — AMAZON COM INC (AMZN)

What does the Smart Money Trend signal show for AMZN?

Buying streak — 3 quarters in a row: For 3 consecutive quarters, more hedge funds added AMZN than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for AMZN?

More buyers than sellers — 60% buying: Last quarter: 3,283 funds were net buyers (621 opened a brand new position + 2662 added to an existing one). Only 2,210 were sellers (2002 trimmed + 208 sold completely). A clear majority buying is a strong confirmation signal.

What is the fund quality score for AMZN holders?

Elite ownership — 56% AUM from top-100 funds: 53 of 5511 holders are among the 100 largest funds by AUM, controlling 56% of total institutional value in AMZN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held AMZN?

73% of holders stayed for 2+ years: 3,996 out of 5,511 hedge funds have held AMZN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.