Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (BJUL)

122 + Investors. Track Smart Money conviction in BJUL. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -3
Streak
1Q ▼
Buyers last Q
28%

Smart Money Signals — BJUL

Based on 122 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their BJUL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (98% of max)

98% of all-time peak
122 hedge funds hold BJUL right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +18% more funds vs a year ago

fund count last 6Q
+19 new funds entered over the past year (+18% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🔴

Heavy selling pressure — only 28% buying

27 buying70 selling
Last quarter: 70 funds sold vs only 27 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~13 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 10 → 17 → 17 → 13. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

57% of holders stayed for 2+ years

57% conviction (2yr+) 24% medium 19% new
70 out of 122 hedge funds have held BJUL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -3%, value -19%

Value
-19%
Shares
-3%
Last quarter: funds added -3% more shares while total portfolio value only changed -19%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

9 → 10 → 17 → 17 → 13 new funds/Q
New funds entering each quarter: 10 → 17 → 17 → 13. A growing number of institutions are discovering BJUL each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 63% veterans vs 21% newcomers

63% veterans 16% 1-2yr 21% new
Entry-cohort mix of 122 holders: 77 (63%) are 2+ year veterans, 19 entered 1–2 years ago, and 26 (21%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
📋

Smaller funds dominant — 4% AUM from top-100

4% from top-100 AUM funds
7 of 122 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
4.8
out of 10
Moderate Exit Risk
Exit risk score 4.8/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — BJUL

In 2026 Q1, 27 hedge funds were net buyers of BJUL (13 opened a new position, 14 added to an existing one), while 70 reduced or exited (54 trimmed, 16 sold completely) — a 28% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: -3 funds (more exits than new entries). Total institutional holders: 122.

Hedge Fund Ownership: BJUL

How many hedge funds hold BJUL — quarterly history vs. share price
Quarterly hedge fund ownership of BJUL vs. share price

Market Analysis: BJUL

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: BJUL

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (BJUL) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much BJUL has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 86d ago
BJUL
+8.8%
SPY
+13.0%

BJUL outperformed SPY by -4.2% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 41d ago
BJUL
+1.1%
SPY
-0.5%

Since the filing became public, BJUL outperformed SPY by +1.6% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

2 top-rated funds 2 high-conviction
Consensus
2.1
/ 10
breadth
×
Elite
1.9
/ 10
conviction
Hedge Fund Positioning: BJUL
122 + Investors

Track Smart Money conviction in BJUL. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 122 125 -2.4%
13F Shares 4M 4M -3.32%
Total Value $153M $188M -18.98%
New Positions 13 17 -4
Increased Positions 14 17 -3
Closed Positions 16 2 +14
Reduced Positions 54 50 +4
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: BJUL

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Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q1)

122 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BJUL. Verified SEC 13F-HR filings.

QUARTER:
Top 25 BJUL holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 COFG Advisors, LLC 4.44% 361,324 $18.0M
2 Integral Investment Advisors, INC. 3.54% 285,983 $14.2M
3 FSA Advisors, Inc. 1.21% 36,875 $1.8M
4 My Personal CFO, LLC 1.02% 46,755 $2.3M
5 Global Trust Wealth Management LLC 0.92% 24,450 $1.2M
6 Commerce Advisors, LLC 0.77% 18,413 $915K
7 City Center Advisors, LLC 0.73% 15,837 $787K
8 Chapman Financial Group, LLC 0.67% 18,892 $939K
9 Bellwether Advisors, LLC 0.64% 75,522 $3.8M
10 IMG Wealth Management, Inc. 0.50% 15,667 $778K
11 Lantz Financial LLC 0.39% 38,174 $1.9M
12 DHJJ Financial Advisors, Ltd. 0.37% 22,608 $1.1M
13 Blue Bell Private Wealth Management, LLC 0.36% 49,763 $2.5M
14 TopTier Wealth Management, LLC 0.30% 9,898 $492K
15 Foronjy Financial LLC 0.29% 13,892 $690K
16 BCGM Wealth Management, LLC 0.27% 21,352 $1.1M
17 Rothschild Investment LLC 0.24% 92,350 $4.6M
18 Wingate Wealth Advisors, Inc. 0.22% 8,198 $407K
19 Corrado Advisors, LLC 0.20% 7,634 $379K
20 Seros Financial, LLC 0.20% 6,211 $309K
21 Ballast Rock Private Wealth LLC 0.18% 6,671 $331K
22 Berkshire Money Management, Inc. 0.18% 34,856 $1.7M
23 BCS Wealth Management 0.17% 17,180 $854K
24 4J Wealth Management LLC 0.16% 5,750 $286K
25 Wealthquest Corp 0.16% 41,750 $2.1M
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (BJUL)

What does the Smart Money Trend signal show for BJUL?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their BJUL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for BJUL?

Heavy selling pressure — only 28% buying: Last quarter: 70 funds sold vs only 27 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for BJUL holders?

Smaller funds dominant — 4% AUM from top-100: 7 of 122 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held BJUL?

57% of holders stayed for 2+ years: 70 out of 122 hedge funds have held BJUL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (BJUL) following the 2026 Q1 hedge fund 13F filings?

As of today, BJUL has moved +1.1% since the 2026 Q1 13F filing date (May 15, 2026), compared to -0.5% for the SPY sector ETF — an outperformance of +1.6%. Since the quarter end (March 31, 2026), BJUL has gained +8.8% vs +13.0% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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