Baozun Inc (BZUN) Hedge Fund Ownership (Q2 2026)

Q: Is it too late to buy Baozun Inc (BZUN) following the 2026 Q2 hedge fund 13F filings?

As of today, BZUN has moved +6.7% since the 2026 Q2 13F filing date (August 14, 2026), compared to -2.0% for the XLY sector ETF — an outperformance of +8.7%. Since the quarter end (June 30, 2026), BZUN gained +6.7% vs -1.2% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Baozun Inc (BZUN)

69 + Investors. Track Smart Money conviction in BZUN. See who's accumulating, reducing, or initiating positions.

Smart Money Signals — BZUN

Based on 69 hedge funds · latest filing: 2026 Q2 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q

For 1 consecutive quarter, more hedge funds added BZUN than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

🏔️

At the ownership peak (100% of max)

100% of all-time peak

69 hedge funds hold BZUN right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.

〰️

Stable — ownership unchanged year-over-year

fund count last 6Q

The number of hedge funds holding BZUN is almost the same as a year ago (+2 funds, +3% change). No significant rush to buy or sell — institutional backing is holding steady.

🟠

More sellers than buyers — 43% buying

24 buying32 selling

Last quarter: 32 funds reduced or exited vs 24 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

➡️

Steady new buyers — ~9 new funds per quarter

new funds entering per quarter

Funds opening this position for the first time: 9 → 15 → 9 → 9. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.

🔒

75% of holders stayed for 2+ years

■ 75% conviction (2yr+) ■ 12% medium ■ 13% new

52 out of 69 hedge funds have held BZUN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

💰

Value +37% but shares only +13% — price-driven

Value

+37%

+13%

Last quarter: the total dollar value of institutional holdings rose +37%, but actual share count only changed +13%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.

📊

Peak discovery — momentum slowing

10 → 9 → 15 → 9 → 9 new funds/Q

New funds entering each quarter: 9 → 15 → 9 → 9. BZUN is well-known in the hedge fund world, but fresh entries are gradually declining. The explosive phase of institutional discovery is likely behind us.

🏛️

Veteran-anchored — 78% veterans vs 15% newcomers

■ 78% veterans ■ 7% 1-2yr ■ 15% new

Entry-cohort mix of 73 holders: 57 (78%) are 2+ year veterans, 5 entered 1–2 years ago, and 11 (15%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.

🏆

Elite ownership — 72% AUM from top-100 funds

72% from top-100 AUM funds

25 of 69 holders are among the 100 largest funds by AUM, controlling 72% of total institutional value in BZUN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

3.7

out of 10

Low Exit Risk

Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Metric	All 13F Filers (2026 Q2)	Prior (2026 Q1)	Change
Funds Holding	69	68	1.47%
13F Shares	14M	12M	13.22%
Total Value	$32M	$23M	37.32%
New Positions	9	9	-
Increased Positions	14	18	-4
Closed Positions	8	10	-2
Reduced Positions	23	17	+6
Total Calls	1	0	100%
Total Puts	3	3	-
PUT/CALL Ratio	3.0	0.0	Bearish

Metric

All 13F Filers (2026 Q2)

Prior (2026 Q1)

Change

Funds Holding

1.47%

13F Shares

14M

12M

13.22%

Total Value

$32M

$23M

37.32%

New Positions

Increased Positions

-4

Closed Positions

-2

Reduced Positions

Total Calls

100%

Total Puts

PUT/CALL Ratio

3.0

0.0

Bearish

Institutional Holders (2026 Q2)

69 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in BZUN. Verified SEC 13F-HR filings.

QUARTER:

FILTER:All New Added To Reduced No Change | Overweight >5%

Top 25 BZUN holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
#	Investor	% of Portfolio	Shares	Mkt Value
1	First Beijing Investment Ltd	0.05%	432,828	$1.2M
2	AIA Group Ltd	0.01%	399,018	$1.1M
3	Headlands Technologies LLC	0.01%	33,858	$96K
4	Schroder Investment Management Group	0.00%	2,414,558	$6.9M
5	XTX Topco Ltd	0.00%	104,400	$295K
6	RBF Capital, LLC	0.00%	20,000	$57K
7	Two Sigma Investments, LP	0.00%	1,114,919	$3.2M
8	Centiva Capital, LP	0.00%	85,084	$241K
9	Marshall Wace, LLP	0.00%	780,391	$2.2M
10	Marex Group Ltd	0.00%	119,224	$337K
11	Commonwealth of Pennsylvania Public School Empls Retrmt Sys	0.00%	92,523	$262K
12	Arrowstreet Capital, Limited Partnership	0.00%	890,508	$2.5M
13	PFG Investments, LLC	0.00%	10,200	$29K
14	Renaissance Technologies LLC	0.00%	193,516	$548K
15	Quadrature Capital Ltd	0.00%	28,108	$80K
16	North Star Investment Management Corp.	0.00%	2,900	$8K
17	D. E. Shaw & Co., Inc.	0.00%	313,347	$887K
18	Engineers Gate Manager LP	0.00%	10,790	$31K
19	Qube Research & Technologies Ltd	0.00%	130,688	$370K
20	American Century Companies Inc	0.00%	256,300	$725K
21	Police & Firemen's Retirement System of New Jersey	0.00%	10,783	$31K
22	Group One Trading LLC	0.00%	46,466	$131K
23	Millennium Management LLC	0.00%	159,664	$452K
24	Citadel Advisors LLC	0.00%	499,047	$1.4M
25	N.E.W. Advisory Services LLC	0.00%	800	$2K

Investor	Ownership History	% of Portfolio	Prev %	Rank	Conviction	Avg Buy Price	13F Score™ 3Y / 7Y	Sell Timing	Shares	Mkt Value	Change	Change %	Source	Quarter	Filed

Frequently Asked Questions — Baozun Inc (BZUN)

What does the Smart Money Trend signal show for BZUN?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added BZUN than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for BZUN?

More sellers than buyers — 43% buying: Last quarter: 32 funds reduced or exited vs 24 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for BZUN holders?

Elite ownership — 72% AUM from top-100 funds: 25 of 69 holders are among the 100 largest funds by AUM, controlling 72% of total institutional value in BZUN. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held BZUN?

75% of holders stayed for 2+ years: 52 out of 69 hedge funds have held BZUN for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Baozun Inc (BZUN) following the 2026 Q2 hedge fund 13F filings?

As of today, BZUN has moved +6.7% since the 2026 Q2 13F filing date (August 14, 2026), compared to -2.0% for the XLY sector ETF — an outperformance of +8.7%. Since the quarter end (June 30, 2026), BZUN has gained +6.7% vs -1.2% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

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Baozun Inc (BZUN)

Smart Money Signals — BZUN

Buying streak — 1 quarter in a row

At the ownership peak (100% of max)

Stable — ownership unchanged year-over-year

More sellers than buyers — 43% buying

Steady new buyers — ~9 new funds per quarter

75% of holders stayed for 2+ years

Value +37% but shares only +13% — price-driven

Peak discovery — momentum slowing

Veteran-anchored — 78% veterans vs 15% newcomers

Elite ownership — 72% AUM from top-100 funds

Institutional Sentiment Summary — BZUN

Hedge Fund Ownership: BZUN

Market Analysis: BZUN

Analyst Price Targets

Analyst Recommendations

Stock Performance

Company Profile: BZUN

Is It Too Late to Buy Baozun Inc (BZUN) Based on Hedge Fund 13F Filings?

Hedge Fund Positioning: BZUN

Statistics: BZUN

Valuation Measures Data as of: --

Financial Highlights

Institutional Holders (2026 Q2)

Frequently Asked Questions — Baozun Inc (BZUN)

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