Based on 864 hedge funds · latest filing: 2026 Q2 · updated quarterly
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Buying streak — 3 quarters in a row
For 3 consecutive quarters, more hedge funds added DECK than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
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At the ownership peak (95% of max)
95% of all-time peak
864 hedge funds hold DECK right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
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Steady growth — +5% more funds vs a year ago
fund count last 6Q
+45 new funds entered over the past year (+5% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
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More sellers than buyers — 49% buying
438 buying455 selling
Last quarter: 455 funds reduced or exited vs 438 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
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Fewer new buyers each quarter (-30 vs last Q)
new funds entering per quarter
Funds opening this position for the first time: 118 → 172 → 142 → 112. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
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58% of holders stayed for 2+ years
■ 58% conviction (2yr+)
■ 24% medium
■ 18% new
505 out of 864 hedge funds have held DECK for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
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Buying through price weakness — shares +15%, value -1%
Last quarter: funds added +15% more shares while total portfolio value only changed -1%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
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Steady discovery — ~112 new funds/quarter
148 → 118 → 172 → 142 → 112 new funds/Q
New funds entering each quarter: 118 → 172 → 142 → 112. Consistent flow of new institutional buyers without clear acceleration or slowdown.
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Veteran-anchored — 65% veterans vs 23% newcomers
■ 65% veterans
■ 12% 1-2yr
■ 23% new
Entry-cohort mix of 902 holders: 583 (65%) are 2+ year veterans, 110 entered 1–2 years ago, and 209 (23%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
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Elite ownership — 57% AUM from top-100 funds
57% from top-100 AUM funds
67 of 860 holders are among the 100 largest funds by AUM, controlling 57% of total institutional value in DECK. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
Exit risk score 3.3/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.