Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

FLOWERS FOODS INC (FLO)

421 + Investors. Track Smart Money conviction in FLO. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +18
Streak
1Q ▲
Buyers last Q
54%

Smart Money Signals — FLO

Based on 431 hedge funds · latest filing: 2025 Q4 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added FLO than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
431 hedge funds hold FLO right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +13% more funds vs a year ago

fund count last 6Q
+48 new funds entered over the past year (+13% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟡

Slight buying edge — 54% buying

259 buying223 selling
Last quarter: 259 funds bought or added vs 223 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
📈

More new buyers each quarter (+33 vs last Q)

new funds entering per quarter
Funds opening a new FLO position: 63 → 76 → 73 → 106. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔒

60% of holders stayed for 2+ years

60% conviction (2yr+) 19% medium 22% new
257 out of 431 hedge funds have held FLO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares +2%, value -15%

Value
-14%
Shares
+1%
Last quarter: funds added +2% more shares while total portfolio value only changed -15%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
📈

Growing discovery — still being found

54 → 63 → 76 → 73 → 106 new funds/Q
New funds entering each quarter: 63 → 76 → 73 → 106. A growing number of institutions are discovering FLO each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 65% of holders stayed 2+ years

65% veterans 10% 1-2yr 25% new
Of 441 current holders: 288 (65%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
🏆

Elite ownership — 53% AUM from top-100 funds

53% from top-100 AUM funds
60 of 431 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in FLO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.7
out of 10
Low Exit Risk
Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — FLO

In 2025 Q4, 259 hedge funds were net buyers of FLO (106 opened a new position, 153 added to an existing one), while 223 reduced or exited (135 trimmed, 88 sold completely) — a 54% buyer ratio, indicating a slight buying edge. 53% of total institutional value in FLO is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: +18 funds (more new holders than closures). Total institutional holders: 431.

Hedge Fund Ownership: FLO

How many hedge funds hold FLO — quarterly history vs. share price
Quarterly hedge fund ownership of FLO vs. share price

Market Analysis: FLO

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: FLO

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy FLOWERS FOODS INC (FLO) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much FLO has moved relative to its sector benchmark (XLP) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 50d ago
FLO
-10.9%
XLP
+5.0%

FLO outperformed XLP by -15.9% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 5d ago
FLO
+0.4%
XLP
+1.7%

Since the filing became public, FLO outperformed XLP by -1.3% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

28 top-rated funds 0 high-conviction
Consensus
6.3
/ 10
breadth
×
Elite
1.7
/ 10
conviction
Hedge Fund Positioning: FLO
421 + Investors

Track Smart Money conviction in FLO. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 421 431 -2.32%
13F Shares 175M 172M 1.65%
Total Value $1.41B $1.87B -24.61%
New Positions 74 106 -32
Increased Positions 153 150 +3
Closed Positions 84 88 -4
Reduced Positions 133 132 +1
Total Calls 5 4 25.0%
Total Puts 7 10 -30.0%
PUT/CALL Ratio 1.4 2.5 Bearish

Statistics: FLO

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Institutional Holders (2026 Q1)

421 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in FLO. Verified SEC 13F-HR filings.

QUARTER:
Top 25 institutional holders of FLO — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Hestia Capital Management, LLC 2.00% 273,300 $2.2M
2 Measured Risk Portfolios, Inc. 1.90% 213,007 $1.7M
3 WIREGRASS INVESTMENT MANAGEMENT LLC 1.47% 217,643 $1.8M
4 Southeast Asset Advisors, LLC 1.24% 1,393,534 $11.4M
5 Allen Mooney & Barnes Investment Advisors LLC 1.09% 931,675 $7.6M
6 Wellington Shields Capital Management, LLC 0.72% 589,705 $4.8M
7 Wellington Shields & Co., LLC 0.67% 321,078 $2.6M
8 Invenomic Capital Management LP 0.43% 1,150,339 $9.4M
9 DARK FOREST CAPITAL MANAGEMENT LP 0.43% 593,491 $4.8M
10 KEATING INVESTMENT COUNSELORS INC 0.37% 183,930 $1.5M
11 KEYNOTE FINANCIAL SERVICES LLC 0.31% 71,977 $587K
12 FULLER & THALER ASSET MANAGEMENT, INC. 0.31% 11,348,812 $92.5M
13 HUSSMAN STRATEGIC ADVISORS, INC. 0.30% 168,000 $1.4M
14 SANDLER CAPITAL MANAGEMENT 0.27% 65,100 $531K
15 SAXON INTERESTS, INC. 0.26% 93,940 $766K
16 Murphy, Middleton, Hinkle & Parker, Inc. 0.26% 67,815 $553K
17 Black Swift Group, LLC 0.23% 159,723 $1.3M
18 Bridgefront Capital, LLC 0.21% 102,475 $835K
19 ICW Investment Advisors LLC 0.20% 69,550 $567K
20 Berkeley Capital Partners, LLC 0.19% 100,983 $823K
21 INVESTORS ASSET MANAGEMENT OF GEORGIA INC /GA/ /ADV 0.17% 52,375 $427K
22 Kerrisdale Advisers, LLC 0.17% 56,065 $457K
23 WBI INVESTMENTS, LLC 0.17% 76,258 $622K
24 Argyle Capital Management, LLC 0.17% 63,934 $521K
25 CHIRON CAPITAL MANAGEMENT, LLC 0.15% 17,524 $143K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — FLOWERS FOODS INC (FLO)

What does the Smart Money Trend signal show for FLO?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added FLO than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for FLO?

Slight buying edge — 54% buying: Last quarter: 259 funds bought or added vs 223 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for FLO holders?

Elite ownership — 53% AUM from top-100 funds: 60 of 431 holders are among the 100 largest funds by AUM, controlling 53% of total institutional value in FLO. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held FLO?

60% of holders stayed for 2+ years: 257 out of 431 hedge funds have held FLO for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy FLOWERS FOODS INC (FLO) following the 2026 Q1 hedge fund 13F filings?

As of today, FLO has moved +0.4% since the 2026 Q1 13F filing date (May 15, 2026), compared to +1.7% for the XLP sector ETF — an outperformance of -1.3%. Since the quarter end (March 31, 2026), FLO has gained -10.9% vs +5.0% for XLP. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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