Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

1 800 FLOWERS COM INC (FLWS)

108 + Investors. Track Smart Money conviction in FLWS. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -10
Streak
4Q ▼
Buyers last Q
44%

Smart Money Signals — FLWS

Based on 104 hedge funds · latest filing: 2025 Q4 · updated quarterly

📉

Selling streak — 4 quarters in a row

last 6Q
For 4 consecutive quarters, more hedge funds reduced or closed their FLWS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 73% of 3.0Y peak

73% of all-time peak
104 funds currently hold this stock — 73% of the 3.0-year high of 143 funds (reached 2023 Q2). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 22% fewer funds vs a year ago

fund count last 6Q
30 fewer hedge funds hold FLWS compared to a year ago (-22% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟠

More sellers than buyers — 44% buying

47 buying59 selling
Last quarter: 59 funds reduced or exited vs 47 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-6 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 21 → 14 → 18 → 12. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

62% of holders stayed for 2+ years

■ 62% conviction (2yr+) ■ 27% medium ■ 11% new
65 out of 104 hedge funds have held FLWS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
➡️

Steady discovery — ~12 new funds/quarter

26 → 21 → 14 → 18 → 12 new funds/Q
New funds entering each quarter: 21 → 14 → 18 → 12. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Deep conviction — 72% of holders stayed 2+ years

■ 72% veterans ■ 8% 1-2yr ■ 20% new
Of 110 current holders: 79 (72%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
✅

Strong quality — 32% AUM from major funds

32% from top-100 AUM funds
36 of 104 holders rank in the top 100 by AUM, accounting for 32% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
2.2
out of 10
Low Exit Risk
Exit risk score 2.2/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — FLWS

In 2025 Q4, 47 hedge funds were net buyers of FLWS (12 opened a new position, 35 added to an existing one), while 59 reduced or exited (37 trimmed, 22 sold completely) — a 44% buyer ratio, indicating roughly balanced activity. This extends a 4-quarter selling streak, suggesting sustained institutional caution. 32% of total institutional value in FLWS is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -10 funds (more exits than new entries). Total institutional holders: 104.

Hedge Fund Ownership: FLWS

How many hedge funds hold FLWS — quarterly history vs. share price
Quarterly hedge fund ownership of FLWS vs. share price

Market Analysis: FLWS

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: FLWS

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy 1 800 FLOWERS COM INC (FLWS) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much FLWS has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 49d ago
FLWS
+41.1%
XLY
+6.7%

FLWS outperformed XLY by +34.4% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 4d ago
FLWS
-0.9%
XLY
-0.4%

Since the filing became public, FLWS outperformed XLY by -0.5% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

25 top-rated funds 0 high-conviction
Consensus
6.1
/ 10
breadth
×
Elite
0.2
/ 10
conviction
Hedge Fund Positioning: FLWS
2026 Q1 Stats Unlock in 1 days 108 + Investors

Track Smart Money conviction in FLWS. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2025 Q4) Prior (2025 Q3) Change
Funds Holding 108 120 -10.0%
13F Shares 31M 35M -12.29%
Total Value $121M $161M -25.14%
New Positions 12 18 -6
Increased Positions 39 46 -7
Closed Positions 23 18 +5
Reduced Positions 51 43 +8
Total Calls 5 5 -
Total Puts 4 6 -33.33%
PUT/CALL Ratio 0.8 1.2 Neutral

Statistics: FLWS

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Financial Highlights

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Institutional Holders (2026 Q1)

108 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in FLWS. Verified SEC 13F-HR filings.

QUARTER:
Top 25 institutional holders of FLWS — 2025 Q4 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Fund 1 Investments, LLC 1.87% 5,359,437 $16.3M
2 Newtyn Management, LLC 1.14% 3,500,000 $10.6M
3 Nantahala Capital Management, LLC 0.38% 3,375,065 $10.3M
4 Teton Advisors, LLC 0.23% 105,800 $322K
5 Shay Capital LLC 0.05% 185,841 $565K
6 GAMCO INVESTORS, INC. ET AL 0.04% 1,284,900 $3.9M
7 MUFG Securities EMEA plc 0.02% 500,000 $1.5M
8 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.02% 358,455 $1.1M
9 Divisadero Street Capital Management, LP 0.02% 172,395 $524K
10 ING GROEP NV 0.02% 1,000,000 $3.0M
11 Prosperity Consulting Group, LLC 0.01% 102,005 $310K
12 XTX Topco Ltd 0.01% 153,916 $468K
13 NOMURA HOLDINGS INC 0.01% 981,664 $3.0M
14 FNY Investment Advisers, LLC 0.01% 5,000 —
15 NINE MASTS CAPITAL Ltd 0.01% 13,589 $41K
16 TWO SIGMA SECURITIES, LLC 0.01% 16,664 $51K
17 LEVIN CAPITAL STRATEGIES, L.P. 0.01% 22,500 $68K
18 HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND 0.00% 1,021,000 $3.1M
19 GABELLI FUNDS LLC 0.00% 235,000 $714K
20 Headlands Technologies LLC 0.00% 12,222 $37K
21 Empowered Funds, LLC 0.00% 191,055 $581K
22 CITIGROUP INC 0.00% 1,103,785 $3.4M
23 MARSHALL WACE, LLP 0.00% 377,138 $1.1M
24 CIBC WORLD MARKET INC. 0.00% 226,100 $687K
25 AlphaQuest LLC 0.00% 4,244 $17K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — 1 800 FLOWERS COM INC (FLWS)

What does the Smart Money Trend signal show for FLWS?

Selling streak — 4 quarters in a row: For 4 consecutive quarters, more hedge funds reduced or closed their FLWS positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for FLWS?

More sellers than buyers — 44% buying: Last quarter: 59 funds reduced or exited vs 47 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for FLWS holders?

Strong quality — 32% AUM from major funds: 36 of 104 holders rank in the top 100 by AUM, accounting for 32% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held FLWS?

62% of holders stayed for 2+ years: 65 out of 104 hedge funds have held FLWS for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy 1 800 FLOWERS COM INC (FLWS) following the 2026 Q1 hedge fund 13F filings?

As of today, FLWS has moved -0.9% since the 2026 Q1 13F filing date (May 15, 2026), compared to -0.4% for the XLY sector ETF — an outperformance of -0.5%. Since the quarter end (March 31, 2026), FLWS has gained +41.1% vs +6.7% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.