Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (NAUG)

39 + Investors. Track Smart Money conviction in NAUG. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -1
Streak
3Q ▼
Buyers last Q
38%

Smart Money Signals — NAUG

Based on 39 hedge funds · latest filing: 2026 Q2 · updated quarterly

📉

Selling streak — 3 quarters in a row

last 6Q
For 3 consecutive quarters, more hedge funds reduced or closed their NAUG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 81% of 2.0Y peak

81% of all-time peak
39 funds currently hold this stock — 81% of the 2.0-year high of 48 funds (reached 2025 Q3). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
🚀

Fast accumulation — +70% more funds vs a year ago

fund count last 6Q
+16 new funds entered over the past year (+70% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks. The peak was reached in just 4 quarters from the low — a sharp move.
🔴

Heavy selling pressure — only 38% buying

15 buying24 selling
Last quarter: 24 funds sold vs only 15 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~9 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 28 → 9 → 4 → 9. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔄

Mostly new holders — 31% entered in last year

■ 0% conviction (2yr+) ■ 69% medium ■ 31% new
Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
⚠️

Saturation — most institutions already know this story

5 → 28 → 9 → 4 → 9 new funds/Q
New funds entering each quarter: 28 → 9 → 4 → 9. Far fewer institutions are entering now vs. a year ago. When the pool of potential new buyers shrinks this fast, future price support from institutional inflows weakens significantly.
🌱

Early stage — 64% of holders entered in last year

■ 0% veterans ■ 36% 1-2yr ■ 64% new
Of 39 current holders: 25 (64%) entered in the past year, only 0 (0%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.
📋

Smaller funds dominant — 5% AUM from top-100

5% from top-100 AUM funds
6 of 39 holders rank in the top 100 by AUM, but together hold only 5% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — NAUG

In 2026 Q2, 15 hedge funds were net buyers of NAUG (9 opened a new position, 6 added to an existing one), while 24 reduced or exited (14 trimmed, 10 sold completely) — a 38% buyer ratio, indicating net institutional distribution. This extends a 3-quarter selling streak, suggesting sustained institutional caution. Net fund flow last quarter: -1 funds (more exits than new entries). Total institutional holders: 39.

Hedge Fund Ownership: NAUG

How many hedge funds hold NAUG — quarterly history vs. share price
Quarterly hedge fund ownership of NAUG vs. share price

Market Analysis: NAUG

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: NAUG

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

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Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

1 top-rated funds 0 high-conviction
Consensus
1.3
/ 10
breadth
×
Elite
0.4
/ 10
conviction
Hedge Fund Positioning: NAUG
39 + Investors

Track Smart Money conviction in NAUG. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q2) Prior (2026 Q1) Change
Funds Holding 39 40 -2.5%
13F Shares 710K 2M -64.62%
Total Value $22M $58M -61.65%
New Positions 9 4 +5
Increased Positions 6 6 -
Closed Positions 10 11 -1
Reduced Positions 14 17 -3
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: NAUG

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Financial Highlights

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Institutional Holders (2026 Q2)

39 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in NAUG. Verified SEC 13F-HR filings.

QUARTER:
Top 25 NAUG holders by conviction (% of portfolio weight) — 2026 Q2 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Sherry Group, Inc. 1.13% 36,787 $1.2M
2 Corrado Advisors, LLC 0.93% 63,967 $2.0M
3 Alterna Wealth Management, Inc 0.18% 9,691 $307K
4 CWC Advisors, LLC. 0.12% 8,532 $270K
5 Cornerstone Wealth, LLC/TN 0.11% 6,935 $220K
6 Diligent Investors, LLC 0.05% 7,700 $244K
7 DHJJ Financial Advisors, Ltd. 0.05% 5,640 $179K
8 Keating Financial Advisory Services, Inc. 0.01% 2,892 $92K
9 Old Mission Capital LLC 0.01% 21,699 $687K
10 First Foundation Advisors 0.01% 6,830 $216K
11 Lanark Financial, INC. 0.01% 2,387 $76K
12 Ameritas Advisory Services, LLC 0.00% 7,250 $230K
13 Commonwealth Equity Services, LLC 0.00% 97,231 $3.1M
14 AE Wealth Management LLC 0.00% 24,316 $770K
15 Creative Financial Designs Inc /Adv 0.00% 2,300 $73K
16 Kestra Advisory Services, LLC 0.00% 32,476 $1.0M
17 Phoenix Financial Ltd. 0.00% 11,820 $374K
18 Merit Financial Group, LLC 0.00% 12,855 $407K
19 HighTower Advisors, LLC 0.00% 72,479 $2.3M
20 Osaic Holdings, INC. 0.00% 35,612 $1.1M
21 Cetera Investment Advisers 0.00% 41,957 $1.3M
22 Truist Financial Corp 0.00% 26,705 $846K
23 IFP Advisors, Inc 0.00% 1,613 $51K
24 Cresset Asset Management, LLC 0.00% 7,230 $229K
25 Blair William & Co/Il 0.00% 9,054 $287K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (NAUG)

What does the Smart Money Trend signal show for NAUG?

Selling streak — 3 quarters in a row: For 3 consecutive quarters, more hedge funds reduced or closed their NAUG positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for NAUG?

Heavy selling pressure — only 38% buying: Last quarter: 24 funds sold vs only 15 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for NAUG holders?

Smaller funds dominant — 5% AUM from top-100: 6 of 39 holders rank in the top 100 by AUM, but together hold only 5% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held NAUG?

Mostly new holders — 31% entered in last year: Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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