Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (PMAY)

174 + Investors. Track Smart Money conviction in PMAY. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -6
Streak
1Q ▼
Buyers last Q
23%

Smart Money Signals — PMAY

Based on 176 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their PMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (97% of max)

97% of all-time peak
176 hedge funds hold PMAY right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +7% more funds vs a year ago

fund count last 6Q
+12 new funds entered over the past year (+7% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🔴

Heavy selling pressure — only 23% buying

30 buying98 selling
Last quarter: 98 funds sold vs only 30 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
⚠️

Fewer new buyers each quarter (-11 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 24 → 11 → 27 → 16. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

55% of holders stayed for 2+ years

■ 55% conviction (2yr+) ■ 24% medium ■ 20% new
97 out of 176 hedge funds have held PMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
📈

Growing discovery — still being found

9 → 24 → 11 → 27 → 16 new funds/Q
New funds entering each quarter: 24 → 11 → 27 → 16. A growing number of institutions are discovering PMAY each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Veteran-anchored — 57% veterans vs 25% newcomers

■ 57% veterans ■ 18% 1-2yr ■ 25% new
Entry-cohort mix of 176 holders: 100 (57%) are 2+ year veterans, 32 entered 1–2 years ago, and 44 (25%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
✅

Strong quality — 37% AUM from major funds

37% from top-100 AUM funds
10 of 175 holders rank in the top 100 by AUM, accounting for 37% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
4.8
out of 10
Moderate Exit Risk
Exit risk score 4.8/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — PMAY

In 2026 Q1, 30 hedge funds were net buyers of PMAY (16 opened a new position, 14 added to an existing one), while 98 reduced or exited (76 trimmed, 22 sold completely) — a 23% buyer ratio, indicating net institutional distribution. 37% of total institutional value in PMAY is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: -6 funds (more exits than new entries). Total institutional holders: 176.

Hedge Fund Ownership: PMAY

How many hedge funds hold PMAY — quarterly history vs. share price
Quarterly hedge fund ownership of PMAY vs. share price

Market Analysis: PMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: PMAY

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (PMAY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much PMAY has moved relative to its sector benchmark (SPY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 45d ago
PMAY
+2.1%
SPY
+3.9%

PMAY outperformed SPY by -1.8% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 0d ago
PMAY
+0.0%
SPY
+0.0%

Since the filing became public, PMAY outperformed SPY by +0.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

3 top-rated funds 2 high-conviction
Consensus
2.6
/ 10
breadth
×
Elite
2.5
/ 10
conviction
Hedge Fund Positioning: PMAY
2026 Q2 Stats Unlock in 5 days 174 + Investors

Track Smart Money conviction in PMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 174 182 -4.4%
13F Shares 12M 12M -4.35%
Total Value $400M $492M -18.75%
New Positions 15 27 -12
Increased Positions 14 22 -8
Closed Positions 23 11 +12
Reduced Positions 76 68 +8
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: PMAY

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Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

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Institutional Holders (2026 Q2)

174 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in PMAY. Verified SEC 13F-HR filings.

QUARTER:
2026 Q2 filings are still coming in. Only funds that have filed so far are shown — top holders may not have reported yet. Full 13F data typically settles by ~50 days after quarter-end.
Top 25 PMAY holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 McAlister, Sweet & Associates, Inc. 2.84% 128,672 $5.3M
2 Lynx Capital Group Ltd /Adv 2.57% 112,148 $3.5M
3 Cassady Wealth & Retirement Planning, LLC 2.47% 128,436 $5.3M
4 Corrado Advisors, LLC 1.92% 100,865 $4.2M
5 Southland Equity Partners LLC 1.65% 228,425 $9.4M
6 Mtm Financial Group, LLC 1.54% 87,287 $3.6M
7 Atlantic Private Wealth, LLC 1.20% 47,411 $2.0M
8 Chris Bulman Inc 1.18% 78,200 $3.2M
9 BFI Wealth Solutions, LLC 1.03% 33,518 $1.4M
10 Yarger Wealth Strategies, LLC 0.94% 63,165 $2.6M
11 Element Squared LLC 0.94% 45,945 $1.9M
12 Quest 10 Wealth Builders, Inc. 0.91% 28,275 $1.2M
13 Atticus Wealth Management, LLC 0.83% 84,473 $3.5M
14 Castle Rock Wealth Management, LLC 0.69% 84,527 $3.5M
15 Ponta Wealth Partners, LLC 0.67% 30,280 $1.3M
16 Pinnacle Wealth Management Group, Inc. 0.66% 34,255 $1.4M
17 Keating Financial Advisory Services, Inc. 0.50% 92,385 $3.8M
18 Heck Capital Advisors, LLC 0.44% 178,110 $7.4M
19 DHJJ Financial Advisors, Ltd. 0.42% 35,138 $1.5M
20 Cornerstone Wealth, LLC/TN 0.40% 19,007 $791K
21 WPWealth LLP 0.39% 64,404 $2.7M
22 Lakeridge Wealth Management LLC 0.39% 25,957 $1.1M
23 Kfg Wealth Management, LLC 0.39% 84,313 $3.5M
24 Fortune Financial Group, Inc. 0.39% 11,907 $492K
25 Global Assets Advisory, LLC 0.38% 42,690 $1.8M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (PMAY)

What does the Smart Money Trend signal show for PMAY?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their PMAY positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for PMAY?

Heavy selling pressure — only 23% buying: Last quarter: 98 funds sold vs only 30 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for PMAY holders?

Strong quality — 37% AUM from major funds: 10 of 175 holders rank in the top 100 by AUM, accounting for 37% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held PMAY?

55% of holders stayed for 2+ years: 97 out of 176 hedge funds have held PMAY for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Innovator Etfs Trust (PMAY) following the 2026 Q2 hedge fund 13F filings?

As of today, PMAY has moved +0.0% since the 2026 Q2 13F filing date (August 14, 2026), compared to +0.0% for the SPY sector ETF — an outperformance of +0.0%. Since the quarter end (June 30, 2026), PMAY has gained +2.1% vs +3.9% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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