Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

PURPLE INNOVATION INC (PRPL)

67 + Investors. Track Smart Money conviction in PRPL. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -6
Streak
2Q ▼
Buyers last Q
39%

Smart Money Signals — PRPL

Based on 67 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 2 quarters in a row

last 6Q
For 2 consecutive quarters, more hedge funds reduced or closed their PRPL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🔻

Below peak — only 65% of 3.0Y high

65% of all-time peak
Only 67 funds hold PRPL today versus a peak of 103 funds at 2023 Q2 — just 65% of the maximum. Low institutional ownership can mean the stock is out of favor, but it also means there's a large pool of potential buyers if sentiment turns.
📉

Outflows — 20% fewer funds vs a year ago

fund count last 6Q
17 fewer hedge funds hold PRPL compared to a year ago (-20% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🔴

Heavy selling pressure — only 39% buying

18 buying28 selling
Last quarter: 28 funds sold vs only 18 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~5 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 21 → 23 → 7 → 5. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

57% of holders stayed for 2+ years

■ 57% conviction (2yr+) ■ 30% medium ■ 13% new
38 out of 67 hedge funds have held PRPL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
⚠️

Saturation — most institutions already know this story

9 → 21 → 23 → 7 → 5 new funds/Q
New funds entering each quarter: 21 → 23 → 7 → 5. Far fewer institutions are entering now vs. a year ago. When the pool of potential new buyers shrinks this fast, future price support from institutional inflows weakens significantly.
🏛️

Deep conviction — 66% of holders stayed 2+ years

■ 66% veterans ■ 13% 1-2yr ■ 21% new
Of 68 current holders: 45 (66%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
📋

Smaller funds dominant — 4% AUM from top-100

4% from top-100 AUM funds
18 of 67 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
2.1
out of 10
Low Exit Risk
Exit risk score 2.1/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — PRPL

In 2026 Q1, 18 hedge funds were net buyers of PRPL (5 opened a new position, 13 added to an existing one), while 28 reduced or exited (17 trimmed, 11 sold completely) — a 39% buyer ratio, indicating net institutional distribution. Net selling has persisted for two consecutive quarters. Net fund flow last quarter: -6 funds (more exits than new entries). Total institutional holders: 67.

Hedge Fund Ownership: PRPL

How many hedge funds hold PRPL — quarterly history vs. share price
Quarterly hedge fund ownership of PRPL vs. share price

Market Analysis: PRPL

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: PRPL

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy PURPLE INNOVATION INC (PRPL) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much PRPL has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 57d ago
PRPL
-36.5%
XLY
+11.5%

PRPL outperformed XLY by -48.0% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 12d ago
PRPL
-0.2%
XLY
+4.3%

Since the filing became public, PRPL outperformed XLY by -4.5% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

5 top-rated funds 0 high-conviction
Consensus
3.4
/ 10
breadth
×
Elite
0.1
/ 10
conviction
Hedge Fund Positioning: PRPL
67 + Investors

Track Smart Money conviction in PRPL. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 67 73 -8.22%
13F Shares 63M 64M -2.02%
Total Value $42M $45M -6.32%
New Positions 5 7 -2
Increased Positions 13 13 -
Closed Positions 11 17 -6
Reduced Positions 17 20 -3
Total Calls 1 0 100%
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: PRPL

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Financial Highlights

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Institutional Holders (2026 Q1)

67 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in PRPL. Verified SEC 13F-HR filings.

QUARTER:
Top 25 institutional holders of PRPL — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Coliseum Capital Management, LLC 2.54% 46,855,291 $31.0M
2 Crumly & Associates Inc. 0.04% 292,063 $193K
3 Midwest Financial Group LLC 0.03% 115,000 $76K
4 WASATCH ADVISORS LP 0.02% 5,071,444 $3.4M
5 B.O.S.S. Retirement Advisors, LLC 0.02% 100,000 $66K
6 Legacy Wealth Managment, LLC/ID 0.02% 57,612 $38K
7 Anson Funds Management LP 0.02% 300,000 $198K
8 Dynamic Advisor Solutions LLC 0.02% 752,200 $497K
9 Invenomic Capital Management LP 0.02% 500,000 $331K
10 SHARPEPOINT LLC 0.01% 28,835 $19K
11 Shay Capital LLC 0.01% 124,122 $82K
12 Seros Financial, LLC 0.00% 10,000 $7K
13 Cottage Street Advisors LLC 0.00% 14,300 $9K
14 Divisadero Street Capital Management, LP 0.00% 138,605 $92K
15 Stratos Wealth Partners, LTD. 0.00% 273,161 $181K
16 Plan Group Financial, LLC 0.00% 13,000 $9K
17 Sterling Investment Counsel, LLC 0.00% 10,000 $7K
18 JACOBS LEVY EQUITY MANAGEMENT, INC 0.00% 608,180 $402K
19 XTX Topco Ltd 0.00% 116,224 $77K
20 Kesler, Norman & Wride, LLC 0.00% 10,027 $7K
21 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.00% 75,000 $50K
22 WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC 0.00% 30,480 $20K
23 Virtu Financial LLC 0.00% 32,865 —
24 RENAISSANCE TECHNOLOGIES LLC 0.00% 677,654 $448K
25 Crewe Advisors LLC 0.00% 8,849 $6K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — PURPLE INNOVATION INC (PRPL)

What does the Smart Money Trend signal show for PRPL?

Selling streak — 2 quarters in a row: For 2 consecutive quarters, more hedge funds reduced or closed their PRPL positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for PRPL?

Heavy selling pressure — only 39% buying: Last quarter: 28 funds sold vs only 18 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for PRPL holders?

Smaller funds dominant — 4% AUM from top-100: 18 of 67 holders rank in the top 100 by AUM, but together hold only 4% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held PRPL?

57% of holders stayed for 2+ years: 38 out of 67 hedge funds have held PRPL for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy PURPLE INNOVATION INC (PRPL) following the 2026 Q1 hedge fund 13F filings?

As of today, PRPL has moved -0.2% since the 2026 Q1 13F filing date (May 15, 2026), compared to +4.3% for the XLY sector ETF — an outperformance of -4.5%. Since the quarter end (March 31, 2026), PRPL has gained -36.5% vs +11.5% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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