Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

VERA BRADLEY INC (VRA)

75 + Investors. Track Smart Money conviction in VRA. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +11
Streak
1Q ▲
Buyers last Q
59%

Smart Money Signals — VRA

Based on 75 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added VRA than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🔻

Below peak — only 69% of 3.0Y high

69% of all-time peak
Only 75 funds hold VRA today versus a peak of 108 funds at 2023 Q4 — just 69% of the maximum. Low institutional ownership can mean the stock is out of favor, but it also means there's a large pool of potential buyers if sentiment turns.
📉

Outflows — 13% fewer funds vs a year ago

fund count last 6Q
11 fewer hedge funds hold VRA compared to a year ago (-13% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🟡

Slight buying edge — 59% buying

34 buying24 selling
Last quarter: 34 funds bought or added vs 24 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.
➡️

Steady new buyers — ~19 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 19 → 8 → 14 → 19. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔒

57% of holders stayed for 2+ years

■ 57% conviction (2yr+) ■ 17% medium ■ 25% new
43 out of 75 hedge funds have held VRA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💰

Value +47% but shares only +15% — price-driven

Value
+47%
Shares
+14%
Last quarter: the total dollar value of institutional holdings rose +47%, but actual share count only changed +15%. The gap is explained by the stock's price rising — not new buying. Strong value growth with weak share growth means the rally is price momentum, not fresh institutional demand.
📈

Growing discovery — still being found

16 → 19 → 8 → 14 → 19 new funds/Q
New funds entering each quarter: 19 → 8 → 14 → 19. A growing number of institutions are discovering VRA each quarter. The narrative is still spreading — leaving room for ongoing capital accumulation.
🏛️

Deep conviction — 62% of holders stayed 2+ years

■ 62% veterans ■ 7% 1-2yr ■ 32% new
Of 76 current holders: 47 (62%) have held for over 2 years without selling. These are not momentum buyers — they have lived through drawdowns and stayed. A large veteran base acts as a stabilizing force during selloffs.
✅

Strong quality — 38% AUM from major funds

38% from top-100 AUM funds
24 of 75 holders rank in the top 100 by AUM, accounting for 38% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.
2.1
out of 10
Low Exit Risk
Exit risk score 2.1/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — VRA

In 2026 Q1, 34 hedge funds were net buyers of VRA (19 opened a new position, 15 added to an existing one), while 24 reduced or exited (16 trimmed, 8 sold completely) — a 59% buyer ratio, indicating a slight buying edge. 38% of total institutional value in VRA is held by top-100 AUM funds, reflecting strong institutional quality. Net fund flow last quarter: +11 funds (more new holders than closures). Total institutional holders: 75.

Hedge Fund Ownership: VRA

How many hedge funds hold VRA — quarterly history vs. share price
Quarterly hedge fund ownership of VRA vs. share price

Market Analysis: VRA

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: VRA

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy VERA BRADLEY INC (VRA) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much VRA has moved relative to its sector benchmark (XLY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 71d ago
VRA
+7.9%
XLY
+5.8%

VRA outperformed XLY by +2.1% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 26d ago
VRA
+2.8%
XLY
-1.1%

Since the filing became public, VRA outperformed XLY by +3.9% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

8 top-rated funds 1 high-conviction
Consensus
4.1
/ 10
breadth
×
Elite
0.5
/ 10
conviction
Hedge Fund Positioning: VRA
75 + Investors

Track Smart Money conviction in VRA. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 75 64 17.19%
13F Shares 11M 10M 14.75%
Total Value $34M $23M 47.34%
New Positions 19 14 +5
Increased Positions 14 16 -2
Closed Positions 8 16 -8
Reduced Positions 16 16 -
Total Calls 2 2 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: VRA

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
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Income Statement & Cash Flow
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Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
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Institutional Holders (2026 Q1)

75 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in VRA. Verified SEC 13F-HR filings.

QUARTER:
Top 25 institutional holders of VRA — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Peapod Lane Capital LLC 2.14% 834,107 $2.6M
2 Fund 1 Investments, LLC 0.29% 795,000 $2.5M
3 Scientech Research LLC 0.05% 18,289 $58K
4 Emissary Wealth LLC 0.04% 14,948 $47K
5 Luxor Capital Group, LP 0.04% 192,998 $610K
6 Saba Capital Management, L.P. 0.03% 290,000 $916K
7 BRIDGEWAY CAPITAL MANAGEMENT, LLC 0.02% 311,073 $983K
8 ROYCE & ASSOCIATES LP 0.02% 596,992 $1.9M
9 Klingman & Associates, LLC 0.02% 106,722 $337K
10 Shay Capital LLC 0.01% 50,000 $158K
11 AXQ CAPITAL, LP 0.01% 22,546 $71K
12 TWO SIGMA SECURITIES, LLC 0.01% 19,697 $62K
13 Centiva Capital, LP 0.00% 183,452 $580K
14 GILDER GAGNON HOWE & CO LLC 0.00% 83,252 $263K
15 Cygnus Capital Advisors, LLC 0.00% 1,618 —
16 Virtu Financial LLC 0.00% 21,240 —
17 MARSHALL WACE, LLP 0.00% 806,966 $2.6M
18 GSA CAPITAL PARTNERS LLP 0.00% 11,026 —
19 Empowered Funds, LLC 0.00% 106,241 $336K
20 ING GROEP NV 0.00% 100,000 $316K
21 ARROWSTREET CAPITAL, LIMITED PARTNERSHIP 0.00% 1,038,807 $3.3M
22 RENAISSANCE TECHNOLOGIES LLC 0.00% 221,716 $701K
23 AMERICAN CENTURY COMPANIES INC 0.00% 506,373 $1.6M
24 TWO SIGMA INVESTMENTS, LP 0.00% 306,777 $969K
25 SAPIENT CAPITAL LLC 0.00% 15,000 $47K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — VERA BRADLEY INC (VRA)

What does the Smart Money Trend signal show for VRA?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added VRA than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for VRA?

Slight buying edge — 59% buying: Last quarter: 34 funds bought or added vs 24 that reduced or exited. It's nearly a 50/50 split — some institutions are convinced, others are taking profits. This mixed picture is normal near price highs.

What is the fund quality score for VRA holders?

Strong quality — 38% AUM from major funds: 24 of 75 holders rank in the top 100 by AUM, accounting for 38% of total institutional value held. A meaningful share of the ownership value comes from the most well-resourced institutions.

How long have hedge funds held VRA?

57% of holders stayed for 2+ years: 43 out of 75 hedge funds have held VRA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy VERA BRADLEY INC (VRA) following the 2026 Q1 hedge fund 13F filings?

As of today, VRA has moved +2.8% since the 2026 Q1 13F filing date (May 15, 2026), compared to -1.1% for the XLY sector ETF — an outperformance of +3.9%. Since the quarter end (March 31, 2026), VRA has gained +7.9% vs +5.8% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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