Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (XUSP)

23 + Investors. Track Smart Money conviction in XUSP. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -5
Streak
1Q ▼
Buyers last Q
38%

Smart Money Signals — XUSP

Based on 23 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their XUSP positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
📊

High ownership — 82% of 3.0Y peak

82% of all-time peak
23 funds currently hold this stock — 82% of the 3.0-year high of 28 funds (reached 2025 Q4). Ownership is elevated but not yet at maximum concentration. Room to grow, but watch if the trend reverses.
📉

Outflows — 8% fewer funds vs a year ago

fund count last 6Q
2 fewer hedge funds hold XUSP compared to a year ago (-8% decline). When institutions consistently reduce their exposure, it's worth exploring the underlying fundamental reasons driving them away.
🔴

Heavy selling pressure — only 38% buying

10 buying16 selling
Last quarter: 16 funds sold vs only 10 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~1 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 3 → 5 → 6 → 1. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔄

Mostly new holders — 22% entered in last year

■ 22% conviction (2yr+) ■ 57% medium ■ 22% new
Only 5 funds (22%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
➡️

Steady discovery — ~1 new funds/quarter

10 → 3 → 5 → 6 → 1 new funds/Q
New funds entering each quarter: 3 → 5 → 6 → 1. Consistent flow of new institutional buyers without clear acceleration or slowdown.
📊

Mixed cohorts — 22% veterans, 48% new entrants

■ 22% veterans ■ 30% 1-2yr ■ 48% new
Of 23 current holders: 5 (22%) held 2+ years, 7 held 1–2 years, 11 (48%) entered in the past year. Balanced distribution — some institutional memory, some recent momentum buyers.
📋

Smaller funds dominant — 1% AUM from top-100

1% from top-100 AUM funds
2 of 23 holders rank in the top 100 by AUM, but together hold only 1% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
3.4
out of 10
Low Exit Risk
Exit risk score 3.4/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — XUSP

In 2026 Q1, 10 hedge funds were net buyers of XUSP (1 opened a new position, 9 added to an existing one), while 16 reduced or exited (10 trimmed, 6 sold completely) — a 38% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: -5 funds (more exits than new entries). Total institutional holders: 23.

Hedge Fund Ownership: XUSP

How many hedge funds hold XUSP — quarterly history vs. share price
Quarterly hedge fund ownership of XUSP vs. share price

Market Analysis: XUSP

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: XUSP

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (XUSP) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much XUSP has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 86d ago
XUSP
+17.0%
SPY
+13.0%

XUSP outperformed SPY by +4.0% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 41d ago
XUSP
-0.7%
SPY
-0.5%

Since the filing became public, XUSP outperformed SPY by -0.2% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

3 top-rated funds 2 high-conviction
Consensus
2.6
/ 10
breadth
×
Elite
1.6
/ 10
conviction
Hedge Fund Positioning: XUSP
23 + Investors

Track Smart Money conviction in XUSP. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 23 28 -17.86%
13F Shares 704K 853K -17.49%
Total Value $31M $41M -23.03%
New Positions 1 6 -5
Increased Positions 9 9 -
Closed Positions 6 1 +5
Reduced Positions 10 9 +1
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: XUSP

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Financial Highlights

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Institutional Holders (2026 Q1)

23 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in XUSP. Verified SEC 13F-HR filings.

QUARTER:
Top 23 XUSP holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 NewCorp Financial Services, Inc. 6.00% 156,753 $6.9M
2 ATX Financial Planning, LLC 2.99% 89,110 $3.9M
3 Authentikos Wealth Advisory, LLC 0.74% 24,717 $1.1M
4 Yarger Wealth Strategies, LLC 0.41% 22,990 $1.0M
5 HFG Wealth Management, LLC 0.31% 12,956 $572K
6 Navis Wealth Advisors, LLC 0.19% 8,566 $378K
7 Farther Finance Advisors, LLC 0.11% 253,611 $11.3M
8 C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 0.08% 32,201 $1.4M
9 IFS Advisors, LLC 0.06% 2,807 $124K
10 Maia Wealth LLC 0.06% 7,903 $349K
11 Arax Advisory Partners 0.04% 33,445 $1.5M
12 Trek Financial, LLC 0.02% 8,700 $384K
13 Sunbelt Securities, Inc. 0.01% 3,935 $174K
14 Centaurus Financial, INC. 0.01% 3,762 $166K
15 Alerus Financial NA 0.01% 3,157 $139K
16 Brookstone Capital Management 0.00% 9,368 $414K
17 IFP Advisors, Inc 0.00% 1,059 $47K
18 Harbour Investments, INC. 0.00% 933 $41K
19 AE Wealth Management LLC 0.00% 2,289 $101K
20 Raymond James Financial Inc 0.00% 13,400 $592K
21 Osaic Holdings, INC. 0.00% 2,437 $108K
22 Citadel Advisors LLC 0.00% 8,756 $387K
23 Barclays plc 0.00% 1,220 $54K
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (XUSP)

What does the Smart Money Trend signal show for XUSP?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their XUSP positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for XUSP?

Heavy selling pressure — only 38% buying: Last quarter: 16 funds sold vs only 10 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for XUSP holders?

Smaller funds dominant — 1% AUM from top-100: 2 of 23 holders rank in the top 100 by AUM, but together hold only 1% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held XUSP?

Mostly new holders — 22% entered in last year: Only 5 funds (22%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (XUSP) following the 2026 Q1 hedge fund 13F filings?

As of today, XUSP has moved -0.7% since the 2026 Q1 13F filing date (May 15, 2026), compared to -0.5% for the SPY sector ETF — an outperformance of -0.2%. Since the quarter end (March 31, 2026), XUSP has gained +17.0% vs +13.0% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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