Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Innovator Etfs Trust (ZAUG)

73 + Investors. Track Smart Money conviction in ZAUG. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↑ +3
Streak
1Q ▲
Buyers last Q
39%

Smart Money Signals — ZAUG

Based on 74 hedge funds · latest filing: 2026 Q1 · updated quarterly

📈

Buying streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds added ZAUG than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
74 hedge funds hold ZAUG right now — the highest count in 1.8 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +64% more funds vs a year ago

fund count last 6Q
+29 new funds entered over the past year (+64% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks. The peak was reached in just 4 quarters from the low — a sharp move.
🔴

Heavy selling pressure — only 39% buying

20 buying31 selling
Last quarter: 31 funds sold vs only 20 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
📈

More new buyers each quarter (+6 vs last Q)

new funds entering per quarter
Funds opening a new ZAUG position: 3 → 36 → 8 → 14. A growing influx of new institutional buyers means the asset is still gathering momentum — the consensus hasn't fully saturated yet.
🔄

Mostly new holders — 50% entered in last year

0% conviction (2yr+) 50% medium 50% new
Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
⚠️

Saturation — most institutions already know this story

5 → 3 → 36 → 8 → 14 new funds/Q
New funds entering each quarter: 3 → 36 → 8 → 14. Far fewer institutions are entering now vs. a year ago. When the pool of potential new buyers shrinks this fast, future price support from institutional inflows weakens significantly.
📊

Mixed cohorts — 0% veterans, 54% new entrants

0% veterans 46% 1-2yr 54% new
Of 74 current holders: 0 (0%) held 2+ years, 34 held 1–2 years, 40 (54%) entered in the past year. Balanced distribution — some institutional memory, some recent momentum buyers.
📋

Smaller funds dominant — 3% AUM from top-100

3% from top-100 AUM funds
4 of 74 holders rank in the top 100 by AUM, but together hold only 3% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
5.5
out of 10
Moderate Exit Risk
Exit risk score 5.5/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ZAUG

In 2026 Q1, 20 hedge funds were net buyers of ZAUG (14 opened a new position, 6 added to an existing one), while 31 reduced or exited (20 trimmed, 11 sold completely) — a 39% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: +3 funds (more new holders than closures). Total institutional holders: 74.

Hedge Fund Ownership: ZAUG

How many hedge funds hold ZAUG — quarterly history vs. share price
Quarterly hedge fund ownership of ZAUG vs. share price

Market Analysis: ZAUG

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ZAUG

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Innovator Etfs Trust (ZAUG) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ZAUG has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 87d ago
ZAUG
+3.1%
SPY
+13.0%

ZAUG outperformed SPY by -9.9% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 42d ago
ZAUG
+0.5%
SPY
-0.5%

Since the filing became public, ZAUG outperformed SPY by +1.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

1 top-rated funds 0 high-conviction
Consensus
1.3
/ 10
breadth
×
Elite
0.3
/ 10
conviction
Hedge Fund Positioning: ZAUG
73 + Investors

Track Smart Money conviction in ZAUG. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 73 71 2.82%
13F Shares 2M 3M -16.29%
Total Value $61M $74M -17.32%
New Positions 13 8 +5
Increased Positions 6 8 -2
Closed Positions 11 11 -
Reduced Positions 20 24 -4
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: ZAUG

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Financial Highlights

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Institutional Holders (2026 Q1)

73 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ZAUG. Verified SEC 13F-HR filings.

QUARTER:
Top 25 ZAUG holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Archer Investment Corp 1.47% 258,920 $6.9M
2 Canandaigua National Corp 0.34% 142,234 $3.8M
3 Aegis Wealth Management, Inc. 0.31% 14,728 $392K
4 Evolution Wealth Management INC. 0.26% 13,435 $358K
5 FSA Advisors, Inc. 0.23% 13,277 $354K
6 Pinnacle Wealth Management Group, Inc. 0.22% 16,630 $443K
7 Central Valley Advisors, LLC 0.17% 24,035 $640K
8 Comprehensive Financial Consultants Institutional, Inc. 0.17% 22,016 $586K
9 IMG Wealth Management, Inc. 0.16% 9,286 $247K
10 AssuredPartners Investment Advisors, LLC 0.14% 48,285 $1.3M
11 Mtm Financial Group, LLC 0.13% 10,773 $287K
12 Howard Bailey Securities, LLC 0.13% 11,896 $317K
13 TopTier Wealth Management, LLC 0.13% 7,945 $212K
14 Financial Network Wealth Advisors LLC 0.13% 4,740 $126K
15 Kfg Wealth Management, LLC 0.13% 36,676 $977K
16 Lineweaver Wealth Advisors, LLC 0.12% 34,071 $907K
17 FC Advisory LLC 0.12% 14,851 $395K
18 Cypress Wealth Services, LLC 0.11% 29,725 $791K
19 Strategic Blueprint, LLC 0.09% 59,992 $1.6M
20 COFG Advisors, LLC 0.09% 13,425 $357K
21 Retirement Income Solutions, Inc 0.09% 18,821 $501K
22 Key Capital Management, INC 0.08% 4,467 $119K
23 Brown Wealth Management, LLC 0.07% 10,281 $274K
24 Integrity Advisory Solutions, LLC 0.07% 19,558 $521K
25 Continuum Advisory, LLC 0.07% 26,117 $695K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Innovator Etfs Trust (ZAUG)

What does the Smart Money Trend signal show for ZAUG?

Buying streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds added ZAUG than sold it. That's a consistent pattern of professional buying — not a one-time trade. When institutions keep buying quarter after quarter, it usually means they see a multi-year opportunity, not just a short-term momentum flip.

What is the institutional breadth score for ZAUG?

Heavy selling pressure — only 39% buying: Last quarter: 31 funds sold vs only 20 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for ZAUG holders?

Smaller funds dominant — 3% AUM from top-100: 4 of 74 holders rank in the top 100 by AUM, but together hold only 3% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held ZAUG?

Mostly new holders — 50% entered in last year: Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy Innovator Etfs Trust (ZAUG) following the 2026 Q1 hedge fund 13F filings?

As of today, ZAUG has moved +0.5% since the 2026 Q1 13F filing date (May 15, 2026), compared to -0.5% for the SPY sector ETF — an outperformance of +1.0%. Since the quarter end (March 31, 2026), ZAUG has gained +3.1% vs +13.0% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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