Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

INNOVATOR ETFS TRUST (ZMAY)

23 + Investors. Track Smart Money conviction in ZMAY. See who's accumulating, reducing, or initiating positions.

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Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
→ 0
Streak
1Q —
Buyers last Q
22%

Smart Money Signals — ZMAY

Based on 24 hedge funds · latest filing: 2026 Q1 · updated quarterly

➡️

No change last quarter

last 4Q
The number of hedge funds holding this stock didn't change last quarter. Neither a buying nor selling signal on its own — watch the next quarter for direction.
🏔️

At the ownership peak (100% of max)

100% of all-time peak
24 hedge funds hold ZMAY right now — the highest count in 1.2 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
🚀

Fast accumulation — +2300% more funds vs a year ago

fund count last 5Q
+23 new funds entered over the past year (+2300% YoY). That's a rapid rush of institutional money. Fast accumulation often signals a major thesis — but it also means the stock could fall quickly if that thesis breaks. The peak was reached in just 2 quarters from the low — a sharp move.
🔴

Heavy selling pressure — only 22% buying

4 buying14 selling
Last quarter: 14 funds sold vs only 4 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.
➡️

Steady new buyers — ~2 new funds per quarter

new funds entering per quarter
Funds opening this position for the first time: 19 → 6 → 2 → 2. A stable flow of new institutional buyers suggests ongoing interest without signs of either acceleration or slowdown.
🔄

Mostly new holders — 33% entered in last year

0% conviction (2yr+) 67% medium 33% new
Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.
⚠️

Saturation — most institutions already know this story

19 → 6 → 2 → 2 new funds/Q
New funds entering each quarter: 19 → 6 → 2 → 2. Far fewer institutions are entering now vs. a year ago. When the pool of potential new buyers shrinks this fast, future price support from institutional inflows weakens significantly.
🌱

Early stage — 96% of holders entered in last year

4% veterans 0% 1-2yr 96% new
Of 24 current holders: 23 (96%) entered in the past year, only 1 (4%) are 2+ year veterans. This is an early-phase institutional idea — still being discovered. High upside potential if the thesis plays out, but thin conviction base.
📋

Smaller funds dominant — 6% AUM from top-100

6% from top-100 AUM funds
2 of 24 holders rank in the top 100 by AUM, but together hold only 6% of total institutional value. The stock is held primarily by smaller and mid-sized funds.
6.4
out of 10
Moderate Exit Risk
Exit risk score 6.4/10 — some crowding factors present, but no critical concentration. Watch ownership trend over the next 1–2 quarters for direction.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ZMAY

In 2026 Q1, 4 hedge funds were net buyers of ZMAY (2 opened a new position, 2 added to an existing one), while 14 reduced or exited (12 trimmed, 2 sold completely) — a 22% buyer ratio, indicating net institutional distribution. Net fund flow last quarter: flat (entries and exits balanced). Total institutional holders: 24.

Hedge Fund Ownership: ZMAY

How many hedge funds hold ZMAY — quarterly history vs. share price
Quarterly hedge fund ownership of ZMAY vs. share price

Market Analysis: ZMAY

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ZMAY

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Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy INNOVATOR ETFS TRUST (ZMAY) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ZMAY has moved relative to its sector benchmark (SPY) since the 2026 Q1 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End March 31, 2026 · 70d ago
ZMAY
+1.0%
SPY
+13.7%

ZMAY outperformed SPY by -12.7% since March 31, 2026.

Since 13F Filing Date May 15, 2026 · 25d ago
ZMAY
-0.1%
SPY
+0.0%

Since the filing became public, ZMAY outperformed SPY by -0.1% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Limited Smart Money Interest

No strong consensus or elite conviction detected among institutional holders.

1 top-rated funds 1 high-conviction
Consensus
1.3
/ 10
breadth
×
Elite
0.8
/ 10
conviction
Hedge Fund Positioning: ZMAY
23 + Investors

Track Smart Money conviction in ZMAY. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 23 24 -4.17%
13F Shares 667K 723K -7.76%
Total Value $17M $18M -6.65%
New Positions 2 2 -
Increased Positions 2 2 -
Closed Positions 3 2 +1
Reduced Positions 12 10 +2
Total Calls 0 0 -
Total Puts 0 0 -
PUT/CALL Ratio 0.0 0.0 Bullish

Statistics: ZMAY

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Institutional Holders (2026 Q1)

23 + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ZMAY. Verified SEC 13F-HR filings.

QUARTER:
Top 24 institutional holders of ZMAY — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 WealthCare Asset Management, LLC 6.84% 250,967 $6.4M
2 CENTRAL VALLEY ADVISORS, LLC 0.18% 25,696 $658K
3 EVOLUTION WEALTH MANAGEMENT INC. 0.18% 9,497 $243K
4 Lineweaver Wealth Advisors, LLC 0.12% 34,817 $892K
5 DHJJ Financial Advisors, Ltd. 0.10% 11,693 $299K
6 KINGSWOOD WEALTH ADVISORS, LLC 0.04% 31,224 $800K
7 KFG WEALTH MANAGEMENT, LLC 0.03% 8,508 $218K
8 WealthShield Partners, LLC 0.02% 8,242 $211K
9 Advisory Services Network, LLC 0.01% 21,211 $543K
10 Farther Finance Advisors, LLC 0.01% 24,655 $631K
11 Brookstone Capital Management 0.00% 16,529 $423K
12 GILPIN WEALTH MANAGEMENT, LLC 0.00% 200 $5K
13 HARBOUR INVESTMENTS, INC. 0.00% 9,008 $231K
14 Kestra Advisory Services, LLC 0.00% 29,001 $743K
15 Concurrent Investment Advisors, LLC 0.00% 9,242 $237K
16 JDM Financial Group LLC 0.00% 242 $6K
17 COMMONWEALTH EQUITY SERVICES, LLC 0.00% 43,314 $1.1M
18 OSAIC HOLDINGS, INC. 0.00% 36,213 $927K
19 CoreCap Advisors, LLC 0.00% 1,029 $26K
20 IFP Advisors, Inc 0.00% 1,026 $26K
21 RAYMOND JAMES FINANCIAL INC 0.00% 53,196 $1.4M
22 AE Wealth Management LLC 0.00% 1,961 $50K
23 SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.00% 38,016 $974K
24 UBS Group AG 0.00% 1,950 $50K
Investor Ownership
History
% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — INNOVATOR ETFS TRUST (ZMAY)

What does the Smart Money Trend signal show for ZMAY?

No change last quarter: The number of hedge funds holding this stock didn't change last quarter. Neither a buying nor selling signal on its own — watch the next quarter for direction.

What is the institutional breadth score for ZMAY?

Heavy selling pressure — only 22% buying: Last quarter: 14 funds sold vs only 4 buyers. This is widespread institutional distribution — not a few funds rebalancing, but a broad exit. High conviction bearish signal.

What is the fund quality score for ZMAY holders?

Smaller funds dominant — 6% AUM from top-100: 2 of 24 holders rank in the top 100 by AUM, but together hold only 6% of total institutional value. The stock is held primarily by smaller and mid-sized funds.

How long have hedge funds held ZMAY?

Mostly new holders — 33% entered in last year: Only 0 funds (0%) have held >2 years. The majority of current holders are relatively new to the position. New holders tend to sell faster when prices drop — a shallow conviction base that could amplify any sell-off.

Is it too late to buy INNOVATOR ETFS TRUST (ZMAY) following the 2026 Q1 hedge fund 13F filings?

As of today, ZMAY has moved -0.1% since the 2026 Q1 13F filing date (May 15, 2026), compared to +0.0% for the SPY sector ETF — an outperformance of -0.1%. Since the quarter end (March 31, 2026), ZMAY has gained +1.0% vs +13.7% for SPY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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