2026 Q1 Portfolio Activity
In 2026 Q1, BOYAR ASSET MANAGEMENT INC. maintained a portfolio of 82 distinct positions. The most significant new addition was SALESFORCE INC, now representing 0.82% of the total fund value. They heavily accumulated shares in MEDTRONIC PLC, increasing the position by 623.9%. Conversely, BOYAR ASSET MANAGEMENT INC. completely exited their position in UNIFIRST CORP MASS.
Position History
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Total Positions
82
Quarter
2026 Q1
Top Holding
MSFT (8.7%)
Top 10 Concentration
48.4%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 82
BOYAR ASSET MANAGEMENT INC. Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
MSFT
MICROSOFT CORP
|
Technology | 8.73% | 12.50% |
#1
Prev: #1
|
6.0 |
—
|
677 | 1.7% |
P
S
|
41,435 | $15,338,175 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 7.86% | 9.53% |
#2
Prev: #2
|
5.1 |
—
|
284 | 0.6% |
P
S
|
46,944 | $13,808,912 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
AMP
AMERIPRISE FINL...
|
Financial Services | 4.98% | 5.93% |
#3
Prev: #3
|
3.5 |
—
|
638 | 3.3% |
P
S
|
19,706 | $8,757,543 | 2005 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 4.77% | 5.36% |
#4
Prev: #4
|
2.9 |
—
|
934 | 3.8% |
P
S
|
25,506 | $8,388,768 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MSGS
MADISON SQUARE ...
|
Communication Services | 4.59% | 3.43% |
#5
3
Prev: #8
|
4.8 |
—
|
4,184 | 20.0% |
P
S
|
25,102 | $8,067,848 | 2015 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BAC
BANK AMERICA CO...
|
Financial Services | 4.47% | 4.97% |
#6
1
Prev: #5
|
3.8 |
—
|
18,711 | 13.1% |
P
S
|
161,277 | $7,862,237 | 2003 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
UBER
UBER TECHNOLOGI...
|
Technology | 4.40% | 4.57% |
#7
1
Prev: #6
|
4.3 |
—
|
19,269 | 21.8% |
P
S
|
107,531 | $7,734,705 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BK
BANK NEW YORK M...
|
Financial Services | 3.21% | 3.57% |
#8
1
Prev: #7
|
1.8 |
—
|
-873 | -1.8% |
P
S
|
47,559 | $5,641,937 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
CSCO
CISCO SYS INC
|
Technology | 2.78% | 2.62% |
#9
Prev: #9
|
3.1 |
—
|
9,445 | 17.6% |
P
S
|
63,060 | $4,892,821 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 2.60% | 2.24% |
#10
Prev: #10
|
3.5 |
—
|
4,600 | 40.7% |
P
S
|
15,906 | $4,573,987 | 2020 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
SPHR
SPHERE ENTERTAI...
|
Communication Services | 2.48% | 2.06% |
#11
2
Prev: #13
|
3.0 |
—
|
3,016 | 8.8% |
P
S
|
37,113 | $4,357,067 | 2020 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MSGE
MADISON SQUARE ...
|
Consumer Cyclical | 2.29% | 1.70% |
#12
2
Prev: #14
|
3.4 |
—
|
18,638 | 37.5% |
P
S
|
68,337 | $4,025,733 | 2023 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 2.27% | 2.15% |
#13
1
Prev: #12
|
1.4 |
—
|
-100 | -0.6% |
P
S
|
16,306 | $3,985,827 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MDT
MEDTRONIC PLC
|
Healthcare | 2.21% | 0.38% |
#14
42
Prev: #56
|
3.9 |
—
|
38,649 | 623.9% |
P
S
|
44,844 | $3,885,733 | 2023 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BATRK
ATLANTA BRAVES ...
|
Communication Services | 1.90% | 1.26% |
#15
4
Prev: #19
|
3.8 |
—
|
27,681 | 54.9% |
P
S
|
78,101 | $3,334,913 | 2023 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
CMCSA
COMCAST CORP NE...
|
Communication Services | 1.68% | 1.58% |
#16
Prev: #16
|
3.2 |
—
|
19,062 | 22.8% |
P
S
|
102,562 | $2,944,558 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
DIS
DISNEY WALT CO
|
Communication Services | 1.62% | 2.16% |
#17
6
Prev: #11
|
1.1 |
—
|
-323 | -1.1% |
P
S
|
29,577 | $2,850,661 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
PFE
PFIZER INC
|
Healthcare | 1.59% | 1.44% |
#18
Prev: #18
|
2.6 |
—
|
8,266 | 9.1% |
P
S
|
99,212 | $2,785,887 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MAR
MARRIOTT INTL I...
|
Consumer Cyclical | 1.51% | 1.60% |
#19
4
Prev: #15
|
1.6 |
—
|
no change | no change |
P
S
|
8,132 | $2,659,760 | 2009 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MDLZ
MONDELEZ INTL I...
|
Consumer Defensive | 1.47% | 1.53% |
#20
3
Prev: #17
|
1.1 |
—
|
-100 | -0.2% |
P
S
|
44,762 | $2,580,104 | 2012 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
SMG
SCOTTS MIRACLE-...
|
Basic Materials | 1.39% | 1.06% |
#21
1
Prev: #22
|
3.1 |
—
|
11,414 | 39.7% |
P
S
|
40,189 | $2,443,908 | 2012 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MWA
MUELLER WTR PRO...
|
Industrials | 1.29% | 0.88% |
#22
9
Prev: #31
|
3.0 |
—
|
23,722 | 40.5% |
P
S
|
82,256 | $2,261,220 | 2020 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MKL
MARKEL GROUP IN...
|
Financial Services | 1.26% | 0.97% |
#23
4
Prev: #27
|
3.5 |
—
|
442 | 62.1% |
P
S
|
1,154 | $2,208,837 | 2022 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MODG
CALLAWAY GOLF C...
|
Unknown | 1.19% | 0.80% |
#24
11
Prev: #35
|
3.0 |
—
|
42,738 | 39.4% |
P
S
|
151,183 | $2,098,417 | 2010 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 1.17% | 0.59% |
#25
15
Prev: #40
|
3.5 |
—
|
2,431 | 131.9% |
P
S
|
4,274 | $2,048,101 | 2011 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
SSNC
SS&C TECH HLDGS
|
Technology | 1.00% | 1.04% |
#26
3
Prev: #23
|
2.9 |
—
|
7,137 | 37.9% |
P
S
|
25,983 | $1,755,694 | 2024 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
C
CITIGROUP INC
|
Financial Services | 0.95% | 1.17% |
#27
7
Prev: #20
|
0.9 |
—
|
-1,075 | -6.8% |
P
S
|
14,731 | $1,670,673 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MCD
MCDONALDS CORP
|
Consumer Cyclical | 0.90% | 1.02% |
#28
4
Prev: #24
|
0.9 |
—
|
-167 | -3.2% |
P
S
|
5,108 | $1,587,515 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
GPN
GLOBAL PMTS INC
|
Industrials | 0.90% | 0.59% |
#29
10
Prev: #39
|
3.4 |
—
|
11,590 | 96.8% |
P
S
|
23,566 | $1,585,967 | 2023 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
KO
COCA COLA CO
|
Consumer Defensive | 0.85% | 0.90% |
#30
Prev: #30
|
0.8 |
—
|
-616 | -3.0% |
P
S
|
19,614 | $1,491,657 | 2004 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
UPS
UNITED PARCEL S...
|
Industrials | 0.83% | 0.94% |
#31
3
Prev: #28
|
0.8 |
—
|
-66 | -0.4% |
P
S
|
14,912 | $1,467,033 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
CRM
SALESFORCE INC
|
Technology | 0.82% | — |
#32
Prev: #—
|
3.8 |
—
|
7,694 | — |
NEW
|
7,694 | $1,436,239 | 2026 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
SYY
SYSCO CORP
|
Consumer Defensive | 0.79% | 0.94% |
#33
4
Prev: #29
|
0.8 |
—
|
-493 | -2.5% |
P
S
|
19,556 | $1,394,943 | 2010 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.76% | 0.41% |
#34
20
Prev: #54
|
3.3 |
—
|
4,949 | 81.3% |
P
S
|
11,038 | $1,327,791 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
CB
CHUBB LTD SWITZ
|
Financial Services | 0.76% | 0.44% |
#35
14
Prev: #49
|
3.3 |
—
|
1,824 | 81.1% |
P
S
|
4,072 | $1,327,198 | 2020 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
AXP
AMERICAN EXPRES...
|
Financial Services | 0.73% | 1.00% |
#36
11
Prev: #25
|
0.8 |
—
|
-7 | -0.2% |
P
S
|
4,251 | $1,285,895 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
HHH
HOWARD HUGHES H...
|
Real Estate | 0.72% | 0.53% |
#37
7
Prev: #44
|
3.3 |
—
|
9,616 | 91.8% |
P
S
|
20,095 | $1,271,210 | 2023 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
WM
WASTE MGMT INC ...
|
Industrials | 0.72% | 0.82% |
#38
4
Prev: #34
|
0.8 |
—
|
-423 | -7.2% |
P
S
|
5,488 | $1,261,093 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
KVUE
KENVUE INC
|
Consumer Defensive | 0.70% | 0.82% |
#39
6
Prev: #33
|
0.8 |
—
|
-3,721 | -4.9% |
P
S
|
71,620 | $1,234,731 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
GD
GENERAL DYNAMIC...
|
Industrials | 0.65% | 0.27% |
#40
22
Prev: #62
|
3.3 |
—
|
2,085 | 166.1% |
P
S
|
3,340 | $1,146,355 | 2021 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BR
BROADRIDGE FINL...
|
Technology | 0.65% | 1.00% |
#41
15
Prev: #26
|
1.3 |
—
|
no change | no change |
P
S
|
7,053 | $1,146,010 | 2009 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
CVS
CVS HEALTH CORP
|
Healthcare | 0.64% | 0.86% |
#42
10
Prev: #32
|
0.8 |
—
|
-1,403 | -8.2% |
P
S
|
15,758 | $1,131,765 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
IAC
IAC INC
|
Communication Services | 0.64% | 0.32% |
#43
14
Prev: #57
|
3.3 |
—
|
15,194 | 117.0% |
P
S
|
28,175 | $1,127,845 | 2020 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
COO
COOPER COS INC
|
Healthcare | 0.64% | 0.42% |
#44
9
Prev: #53
|
3.3 |
—
|
7,661 | 95.1% |
P
S
|
15,718 | $1,123,837 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
GOLF
ACUSHNET HLDGS ...
|
Consumer Cyclical | 0.58% | 0.58% |
#45
4
Prev: #41
|
0.7 |
—
|
-620 | -5.4% |
P
S
|
10,877 | $1,016,782 | 2018 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
BMY
BRISTOL-MYERS S...
|
Healthcare | 0.57% | 0.57% |
#46
3
Prev: #43
|
0.7 |
—
|
-37 | -0.2% |
P
S
|
16,532 | $1,002,689 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
QSR
RESTAURANT BRAN...
|
Consumer Cyclical | 0.55% | — |
#47
Prev: #—
|
3.7 |
—
|
13,173 | — |
NEW
|
13,173 | $973,485 | 2026 Q1 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
TGT
TARGET CORP
|
Consumer Defensive | 0.53% | 0.48% |
#48
2
Prev: #46
|
0.7 |
—
|
-146 | -1.9% |
P
S
|
7,628 | $924,467 | 2014 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
LH
LABCORP HOLDING...
|
Healthcare | 0.52% | 0.59% |
#49
11
Prev: #38
|
0.7 |
—
|
-286 | -7.7% |
P
S
|
3,412 | $910,356 | 2013 Q2 | 13F Filing | 2026-03-31 | 2026-05-08 | |||
|
NWSA
NEWS CORP NEW
|
Communication Services | 0.52% | 0.26% |
#50
13
Prev: #63
|
3.2 |
—
|
21,047 | 136.6% |
P
S
|
36,458 | $908,898 | 2018 Q3 | 13F Filing | 2026-03-31 | 2026-05-08 |
Showing 1-50 of 82 holdings