Stock Analysis
Data Source: SEC EDGAR 13F
Updated Hourly

Ulta Beauty Inc (ULTA)

1K + Investors. Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Current Price
-- USD
Analyst Target
-- (0 analysts)
Upside
0.00%
Net Flow Q/Q
↓ -20
Streak
1Q ▼
Buyers last Q
48%

Smart Money Signals — ULTA

Based on 1098 hedge funds · latest filing: 2026 Q1 · updated quarterly

📉

Selling streak — 1 quarter in a row

last 6Q
For 1 consecutive quarter, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.
🏔️

At the ownership peak (98% of max)

98% of all-time peak
1,098 hedge funds hold ULTA right now — the highest count in 3.0 years. When ownership is this concentrated, any bad news can trigger a chain reaction: one big fund sells, others follow. This is a classic 'crowded trade' — high popularity doesn't equal safety.
📶

Steady growth — +18% more funds vs a year ago

fund count last 6Q
+169 new funds entered over the past year (+18% YoY). Gradual, steady growth in institutional ownership is generally a healthy signal — not a speculative rush, but consistent conviction.
🟠

More sellers than buyers — 48% buying

533 buying572 selling
Last quarter: 572 funds reduced or exited vs 533 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.
⚠️

Fewer new buyers each quarter (-41 vs last Q)

new funds entering per quarter
Funds opening this position for the first time: 192 → 139 → 178 → 137. Each quarter fewer new institutions are entering. This usually means most funds that wanted in are already in — the stock is well-known but the pool of potential new buyers is shrinking.
🔒

63% of holders stayed for 2+ years

■ 63% conviction (2yr+) ■ 19% medium ■ 18% new
694 out of 1,098 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.
💎

Buying through price weakness — shares -1%, value -21%

Value
-20%
Shares
-1%
Last quarter: funds added -1% more shares while total portfolio value only changed -21%. Institutions were buying while the price was falling — a high-conviction accumulation signal. They're deliberately loading up on the dip.
➡️

Steady discovery — ~137 new funds/quarter

106 → 192 → 139 → 178 → 137 new funds/Q
New funds entering each quarter: 192 → 139 → 178 → 137. Consistent flow of new institutional buyers without clear acceleration or slowdown.
🏛️

Veteran-anchored — 68% veterans vs 21% newcomers

■ 68% veterans ■ 11% 1-2yr ■ 21% new
Entry-cohort mix of 1,142 holders: 778 (68%) are 2+ year veterans, 121 entered 1–2 years ago, and 243 (21%) joined within the past year. A veteran-weighted cap table skews toward institutional memory over fresh momentum.
🏆

Elite ownership — 52% AUM from top-100 funds

52% from top-100 AUM funds
64 of 1090 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in ULTA. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.
3.7
out of 10
Low Exit Risk
Exit risk score 3.7/10 — low institutional crowding. Ownership is below peak levels, holder base is relatively sticky, and buying momentum is positive.

Methodology note: these Smart Money cards use consecutive 13F disclosure snapshots, not trade-by-trade execution data. "Buying", "selling", "new holders", and "trimmed" refer to quarter-over-quarter changes in reported holders, aggregate shares, or disclosed position values between filings. They are useful for ownership regime analysis and crowding, but they do not imply exact trade timing on the filing date.

Institutional Sentiment Summary — ULTA

In 2026 Q1, 533 hedge funds were net buyers of ULTA (137 opened a new position, 396 added to an existing one), while 572 reduced or exited (415 trimmed, 157 sold completely) — a 48% buyer ratio, indicating roughly balanced activity. 52% of total institutional value in ULTA is held by top-100 AUM funds, reflecting elite-tier ownership quality. Net fund flow last quarter: -20 funds (more exits than new entries). Total institutional holders: 1098.

Hedge Fund Ownership: ULTA

How many hedge funds hold ULTA — quarterly history vs. share price
Quarterly hedge fund ownership of ULTA vs. share price

Market Analysis: ULTA

Analyst Price Targets

Avg. Price Target
--

Analyst Recommendations

Stock Performance

Real-time

Company Profile: ULTA

-- --

Institutional ownership data sourced from SEC EDGAR Form 13F-HR filings.

Is It Too Late to Buy Ulta Beauty Inc (ULTA) Based on Hedge Fund 13F Filings?

Signal Freshness measures how much ULTA has moved relative to its sector benchmark (XLY) since the 2026 Q2 13F filing. A stock that has barely outrun its sector is still a relatively fresh entry point — the fund's thesis has not yet been priced in by the broader market.

Since Quarter End June 30, 2026 · 45d ago
ULTA
+14.3%
XLY
+1.0%

ULTA outperformed XLY by +13.3% since June 30, 2026.

Since 13F Filing Date August 14, 2026 · 0d ago
ULTA
+0.0%
XLY
+0.0%

Since the filing became public, ULTA outperformed XLY by +0.0% .

Interpretation: The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference. Learn more →

Smart Money Signal ?
Broad Consensus, Selective Conviction

Many quality funds hold this stock, but top-tier positions remain relatively small.

72 top-rated funds 8 high-conviction
Consensus
8.1
/ 10
breadth
×
Elite
4.0
/ 10
conviction
Hedge Fund Positioning: ULTA
2026 Q2 Stats Unlock in 5 days 1K + Investors

Track Smart Money conviction in ULTA. See who's accumulating, reducing, or initiating positions.

Metric All 13F Filers (2026 Q1) Prior (2025 Q4) Change
Funds Holding 1084 1117 -2.95%
13F Shares 44M 45M -2.72%
Total Value $20.77B $26.57B -21.85%
New Positions 130 178 -48
Increased Positions 383 347 +36
Closed Positions 163 103 +60
Reduced Positions 401 401 -
Total Calls 25 27 -7.41%
Total Puts 23 26 -11.54%
PUT/CALL Ratio 0.92 0.96 Neutral

Statistics: ULTA

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Valuation Measures Data as of: --

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PEG Ratio (5yr expected) --
Price/Sales (ttm) --
Price/Book (mrq) --
Enterprise Value/Revenue --
Enterprise Value/EBITDA --
Beta (5Y Monthly) --
Short Ratio (Days to Cover) --
Short % of Float --

Financial Highlights

Profitability
Profit Margin --
Return on Assets (ttm) --
Return on Equity (ttm) --
Income Statement & Cash Flow
Revenue (ttm) --
Net Income Avi to Common (ttm) --
Diluted EPS (ttm) --
Total Cash (mrq) --
Total Debt/Equity (mrq) --
Levered Free Cash Flow (ttm) --

Institutional Holders (2026 Q2)

1K + investors

Explore institutional interest and hedge fund ownership dynamics. Analyze portfolio weights, new positions, and conviction trends in ULTA. Verified SEC 13F-HR filings.

QUARTER:
2026 Q2 filings are still coming in. Only funds that have filed so far are shown — top holders may not have reported yet. Full 13F data typically settles by ~50 days after quarter-end.
Top 25 ULTA holders by conviction (% of portfolio weight) — 2026 Q1 · Source: SEC Form 13F
# Investor % of Portfolio Shares Mkt Value
1 Baypointe Partners LLC 16.22% 15,000 $6.8M
2 Courant Investment Management LLC 9.49% 21,673 $9.8M
3 Starlite Capital INC 3.47% 732,000 $336.8M
4 Coerente Capital Management 3.26% 39,243 $17.7M
5 Rempart Asset Management Inc. 2.94% 31,838 $14.4M
6 Heron Bay Capital Management 2.93% 71,780 $32.4M
7 Ami Asset Management Corp 2.58% 99,349 $44.8M
8 Draper Asset Management, LLC 2.41% 10,579 $4.8M
9 Summitry LLC 2.24% 150,908 $68.1M
10 Boothe Investment Group, Inc. 2.21% 15,535 $7.0M
11 Bender Robert & Associates 1.98% 21,103 $9.5M
12 Evergreen Private Wealth LLC 1.83% 10,987 $5.0M
13 Agman Capital LLC 1.42% 5,001 $2.3M
14 Smead Capital Management, Inc. 1.14% 117,976 $53.2M
15 Fulcrum Capital LLC 1.12% 12,220 $5.5M
16 Sanders Capital, LLC 1.11% 2,460,969 $1.11B
17 Processus Wealth & Capital Management, LLC 1.10% 4,165 $1.9M
18 Bell & Brown Wealth Advisors, LLC 1.03% 7,566 $3.4M
19 Oliver Luxxe Assets LLC 1.02% 15,398 $6.9M
20 Sompo Asset Management Co., Ltd. 0.99% 13,408 $6.0M
21 Buckhead Capital Management LLC 0.98% 6,366 $2.9M
22 Diamant Asset Management, INC. 0.92% 3,017 $1.4M
23 Sierra Legacy Group 0.92% 2,619 $1.2M
24 Andrew Hill Investment Advisors, Inc. 0.90% 2,702 $1.2M
25 Baader Bank Aktiengesellschaft 0.88% 26,000 $11.7M
Investor Ownership
History 		% of Portfolio Prev % Rank Conviction Avg Buy Price 13F Score™ 3Y / 7Y Sell Timing Shares Mkt Value Change Change % Source Quarter Filed

Frequently Asked Questions — Ulta Beauty Inc (ULTA)

What does the Smart Money Trend signal show for ULTA?

Selling streak — 1 quarter in a row: For 1 consecutive quarter, more hedge funds reduced or closed their ULTA positions than added to them. Sustained institutional selling is a meaningful warning sign — these are professionals with deep research teams collectively deciding to exit.

What is the institutional breadth score for ULTA?

More sellers than buyers — 48% buying: Last quarter: 572 funds reduced or exited vs 533 that bought or added. When more than half of active funds are selling, it's a caution flag — especially if the stock price hasn't moved down yet.

What is the fund quality score for ULTA holders?

Elite ownership — 52% AUM from top-100 funds: 64 of 1090 holders are among the 100 largest funds by AUM, controlling 52% of total institutional value in ULTA. When the biggest players dominate the cap table, it signifies deep institutional support — since mega-funds deploy the most rigorous due diligence and capital.

How long have hedge funds held ULTA?

63% of holders stayed for 2+ years: 694 out of 1,098 hedge funds have held ULTA for over 2 years without selling. Long-term investors are generally harder to shake out during market stress, creating a stable ownership base that limits the risk of sudden capitulation.

Is it too late to buy Ulta Beauty Inc (ULTA) following the 2026 Q2 hedge fund 13F filings?

As of today, ULTA has moved +0.0% since the 2026 Q2 13F filing date (August 14, 2026), compared to +0.0% for the XLY sector ETF — an outperformance of +0.0%. Since the quarter end (June 30, 2026), ULTA has gained +14.3% vs +1.0% for XLY. The stock is tracking its sector benchmark closely. The signal remains fresh and the entry point is still near the fund's implied reference.

Where does this institutional ownership data come from?

All holdings data is sourced from SEC Form 13F filings, which institutional investment managers with over $100 million in assets are required to submit quarterly. Data is parsed directly from SEC EDGAR.

Disclaimer: The information on this page is for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Institutional holdings data is sourced from SEC Form 13F filings and reflects positions as of the filing date. Past performance of any fund or portfolio is not indicative of future results. 13Foresight is not a registered investment adviser. Always conduct your own due diligence before making investment decisions.

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