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Analyst Tracker/Brian Holland
DAD
Brian Holland
D.A. Davidson
Wall Street Analyst
★☆☆☆☆
#2452
on 13Foresight · ranked by our own returns
30%
Success Rate
-3.0%
Average Return
9 of 30 calls profitable · -14.2% vs benchmark
🔒 3-year track record is Pro. Showing 1-year — upgrade.
📈 Across the calls we could measure, roughly 30% of Brian Holland's ratings turned a profit when each position was held for 1 year — averaging -3.0% per rating. These figures are computed by 13Foresight from historical prices, not supplied by the analyst.

Rating Distribution

39 Buy 42 Hold 0 Sell
Brian's Stock Coverage 23 ratings · 2026-07-12
Company Date Position Consensus ⓘ Price Target ⓘ 1-Yr Return
SMPL
Simply Good Foods
 Jul 09, 2026 HOLD Buy
+70.7% avg upside
15 analysts
$14.00
9.70% Upside
 ·
FLO
Flowers Foods
 Jul 06, 2026 HOLD Hold
+87.4% avg upside
9 analysts
 — -3.1%
OTLY
Oatly Group
 Jul 06, 2026 HOLD Buy
+49.6% avg upside
16 analysts
 — -5.7%
MDLZ
Mondelez International
 Jul 06, 2026 HOLD Strong Buy
+14.8% avg upside
30 analysts
 — -1.5%
HAIN
Hain Celestial
 Jul 06, 2026 HOLD Hold
+1530.1% avg upside
20 analysts
 — -2.6%
SJM
JM Smucker
 Jul 06, 2026 HOLD Buy
+11.7% avg upside
27 analysts
 — +1.4%
MAMA
Mama's Creations
 Jun 09, 2026 BUY Strong Buy
+16.5% avg upside
6 analysts
$25.00
31.16% Upside
 +2.5%
CPB
Campbell Soup
 May 21, 2026 HOLD Sell
+16.7% avg upside
29 analysts
$20.00
9.40% Downside
 +11.9%
BRBR
BellRing Brands
 May 15, 2026 BUY Strong Buy
+93.7% avg upside
17 analysts
$13.00
4.24% Upside
 +46.4%
NATR
Nature's Sunshine Products
 May 11, 2026 BUY Strong Buy
+64.6% avg upside
2 analysts
$33.00
55.21% Upside
 -5.1%
HSY
The Hershey Company
 May 04, 2026 HOLD Buy
+9.7% avg upside
31 analysts
$208.00
19.74% Upside
 -3.9%
VITL
Vital Farms
 May 04, 2026 HOLD Buy
+44.9% avg upside
15 analysts
$16.00
23.63% Upside
 -19.9%
FRPT
Freshpet
 Apr 13, 2026 BUY Strong Buy
+60.3% avg upside
21 analysts
$101.00
88.32% Upside
 -18.7%
MZTI
Marzetti Company
 Mar 16, 2026 HOLD Buy
+56.2% avg upside
7 analysts
$168.00
46.25% Upside
 ·
UTZ
UTZ Brands
 Oct 06, 2025 BUY Strong Buy
+66.6% avg upside
13 analysts
 — -40.7%
SIMPQ
Simply
 Jul 28, 2025 HOLD Buy
+34692634.5% avg upside
10 analysts
$39.00
38999899.97% Upside
 ·
BTMD
biote
 Jun 24, 2022 BUY Strong Buy
+103.3% avg upside
8 analysts
$11.00
372.17% Upside
 +91.8%
BYND
Beyond Meat
 May 12, 2022 HOLD Sell
+5981.4% avg upside
28 analysts
$26.00
3863.48% Upside
 -58.2%
AVO
Mission Produce
 Mar 15, 2021 BUY Strong Buy
+27.5% avg upside
8 analysts
$27.00
102.61% Upside
 -44.9%
POST
Post Holdings
 Nov 23, 2020 BUY Strong Buy
+28.4% avg upside
12 analysts
$109.00
26.35% Upside
 +15.0%
BGS
B&G Foods
 Jun 11, 2020 HOLD Hold
+45.4% avg upside
9 analysts
 — +61.3%
NOMD
Nomad Foods
 Mar 04, 2020 BUY Strong Buy
+61.9% avg upside
9 analysts
$24.00
108.06% Upside
 +22.1%
LFCR
Lifecore Biomedical
 Aug 23, 2019 BUY Strong Buy
+102.6% avg upside
9 analysts
 — -11.8%
🔒 18 more ratings — with price targets, crowd consensus and our measured returns.
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Brian Holland — Frequently Asked Questions
How accurate are Brian Holland's stock ratings?
Based on the calls 13Foresight could measure, about 30% of Brian's ratings were profitable over a one-year hold, with an average return of -2.9% per rating, or -14.1% versus the S&P 500. We score every analyst the same way, from historical prices.
How is Brian ranked on 13Foresight?
Brian Holland is currently ranked #2452 with a 1-star rating. Our rank blends hit rate, average return versus the market, and how many calls we have to judge — so a long, consistent record outweighs a few lucky picks. It is our own calculation, updated daily.
Which stocks does Brian cover?
Brian most recently has ratings on SMPL, FLO, OTLY, MDLZ, HAIN, SJM, MAMA, CPB, BRBR, NATR, HSY, VITL and 11 more. See the full coverage table above for positions, price targets and our measured returns.
Where can I see other analyst ratings?
Browse the full analyst leaderboard to compare Wall Street analysts ranked by their measured performance, success rate and average return.

Disclaimer: 13Foresight compiles analyst ratings and price targets from publicly available sources. Performance metrics, rankings and star ratings shown here are calculated independently by 13Foresight from historical market prices and may differ from figures published elsewhere. This information may be incomplete, delayed or inaccurate, is provided for research and informational purposes only, and is not investment advice. The underlying ratings and opinions are those of the respective analysts and their firms; 13Foresight accepts no liability for any decisions made based on this data.