HARBOR INVESTMENT ADVISORY, LLC — 13F Holdings

2026 Q2  ·  1388 Positions

2026 Q2 Portfolio Activity

In 2026 Q2, HARBOR INVESTMENT ADVISORY, LLC maintained a portfolio of 1388 distinct positions. The most significant new addition was STATE STREET SPDR S&P REGIONAL, now representing 0.09% of the total fund value. They heavily accumulated shares in APPLE INC COM, increasing the position by 39620.6%. Conversely, HARBOR INVESTMENT ADVISORY, LLC completely exited their position in APPLE INC COM.
Position History hover any row below to update
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PCA Score Concentration Risk
Risk ENB
Total Positions
1388
Quarter
2026 Q2
Top Holding
MAR (13.8%)
Top 10 Concentration
38.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 1388

HARBOR INVESTMENT ADVISORY, LLC Full Holdings List — 2026 Q2

Stock History Sector / Type Port % Prev % Rank / Prev Conviction
Freshness
Change % Change Influence Shares Mkt Value Avg Cost Price Held 1st Owned Source Source Date Date Reported
MAR
MARRIOTT INTL I...
Consumer Cyclical 13.75% 13.74% #1
Prev: #1
6.5
-1,872 -0.4%
P
S
532,039 $197,168,433
$193.72 +89.1%
$370.59 -1.2%
2019 Q4 13F Filing 2026-06-30 2026-07-07
AAPL
APPLE INC COM
Technology 6.41% 6.44% #2
Prev: #2
4.6
-4,691 -1.5%
P
S
317,765 $91,948,371
$218.97 +51.9%
$289.36 +14.9%
2019 Q4 13F Filing 2026-06-30 2026-07-07
GOOGL
ALPHABET INC CA...
Communication Services 4.24% 3.88% #3
Prev: #3
3.2
-1,354 -0.8%
P
S
169,993 $60,750,442
$102.33 +238.9%
$357.37 -3.0%
2019 Q4 13F Filing 2026-06-30 2026-07-07
AMZN
AMAZON COM INC ...
Consumer Cyclical 3.81% 3.78% #4
Prev: #4
2.5
-1,440 -0.6%
P
S
229,466 $54,690,833 2019 Q4 13F Filing 2026-06-30 2026-07-07
MSFT
MICROSOFT CORP ...
Technology 2.44% 2.77% #5
Prev: #5
2.0
-1,243 -1.3%
P
S
93,724 $34,960,931 2019 Q4 13F Filing 2026-06-30 2026-07-07
BRK/B
BERKSHIRE HATHA...
Financial Services 2.23% 2.42% #6
Prev: #6
1.4
-167 -0.3%
P
S
64,040 $32,044,738 2019 Q4 13F Filing 2026-06-30 2026-07-07
GOOG
ALPHABET INC CA...
Communication Services 1.58% 1.46% #7
Prev: #7
1.1
-390 -0.6%
P
S
64,099 $22,648,100 2019 Q4 13F Filing 2026-06-30 2026-07-07
JPM
JPMORGAN CHASE ...
Financial Services 1.32% 1.29% #8
Prev: #8
1.0
1,905 3.4%
P
S
57,733 $18,897,620 2019 Q4 13F Filing 2026-06-30 2026-07-07
IVV
ISHARES CORE S&...
ETF 1.30% 1.27% #9
Prev: #9
1.0
112 0.5%
P
S
24,813 $18,582,233 2019 Q4 13F Filing 2026-06-30 2026-07-07
VTI
VANGUARD TOTAL ...
ETF 1.22% 1.16% #10 1
Prev: #11
1.0
1,528 3.3%
P
S
47,452 $17,559,009 2019 Q4 13F Filing 2026-06-30 2026-07-07
VUG
VANGUARD GROWTH...
ETF 1.22% 1.16% #11 1
Prev: #12
3.5
168,809 501.4%
P
S
202,475 $17,441,237 2019 Q4 13F Filing 2026-06-30 2026-07-07
VTV
VANGUARD VALUE ...
ETF 1.13% 1.05% #12 4
Prev: #16
2.5
6,505 9.6%
P
S
74,540 $16,244,495 2019 Q4 13F Filing 2026-06-30 2026-07-07
NVDA
NVIDIA CORPORAT...
Technology 1.12% 1.06% #13 2
Prev: #15
0.9
3,397 4.4%
P
S
80,399 $16,087,007 2019 Q4 13F Filing 2026-06-30 2026-07-07
RSP
INVESCO S&P 500...
ETF 1.08% 1.09% #14 1
Prev: #13
0.9
1,154 1.6%
P
S
73,046 $15,541,916 2019 Q4 13F Filing 2026-06-30 2026-07-07
VOO
VANGUARD S&P 50...
ETF 1.05% 1.01% #15 2
Prev: #17
0.9
448 2.1%
P
S
21,966 $15,086,496 2019 Q4 13F Filing 2026-06-30 2026-07-07
GLDM
SPDR GOLD MINIS...
ETF 0.99% 1.24% #16 6
Prev: #10
0.9
7,623 4.5%
P
S
178,090 $14,143,908 2019 Q4 13F Filing 2026-06-30 2026-07-07
V
VISA INC COM CL...
Financial Services 0.96% 0.95% #17 2
Prev: #19
0.9
97 0.2%
P
S
40,154 $13,776,485 2019 Q4 13F Filing 2026-06-30 2026-07-07
MA
MASTERCARD INCO...
Financial Services 0.93% 1.07% #18 4
Prev: #14
0.9
-1,191 -4.4%
P
S
26,097 $13,403,273 2019 Q4 13F Filing 2026-06-30 2026-07-07
IWN
ISHARES RUSSELL...
ETF 0.93% 0.90% #19 1
Prev: #20
0.9
20 0.0%
P
S
60,119 $13,298,303 2019 Q4 13F Filing 2026-06-30 2026-07-07
LLY
ELI LILLY & CO ...
Healthcare 0.85% 0.72% #20 3
Prev: #23
0.8
278 2.8%
P
S
10,157 $12,182,028 2019 Q4 13F Filing 2026-06-30 2026-07-07
JNJ
JOHNSON & JOHNS...
Healthcare 0.74% 0.79% #21
Prev: #21
0.8
962 2.4%
P
S
41,765 $10,607,126 2019 Q4 13F Filing 2026-06-30 2026-07-07
GLD
SPDR GOLD SHARE...
ETF 0.72% 0.96% #22 4
Prev: #18
0.8
-581 -2.0%
P
S
27,896 $10,276,328 2019 Q4 13F Filing 2026-06-30 2026-07-07
VOE
VANGUARD MID-CA...
ETF 0.71% 0.72% #23 1
Prev: #22
0.8
1,671 3.4%
P
S
51,274 $10,131,777 2019 Q4 13F Filing 2026-06-30 2026-07-07
AVGO
BROADCOM INC CO...
Technology 0.70% 0.64% #24 3
Prev: #27
0.8
64 0.2%
P
S
26,459 $9,994,887 2019 Q4 13F Filing 2026-06-30 2026-07-07
BIL
STATE STREET SP...
ETF 0.67% 0.70% #25 1
Prev: #24
2.3
8,257 8.5%
P
S
105,408 $9,659,589 2019 Q4 13F Filing 2026-06-30 2026-07-07
SPY
STATE STREET SP...
ETF 0.67% 0.66% #26
Prev: #26
0.8
75 0.6%
P
S
12,914 $9,643,788 2019 Q4 13F Filing 2026-06-30 2026-07-07
VOT
VANGUARD MID-CA...
ETF 0.66% 0.61% #27 3
Prev: #30
0.8
809 2.7%
P
S
30,695 $9,401,954 2019 Q4 13F Filing 2026-06-30 2026-07-07
IEFA
ISHARES CORE MS...
ETF 0.63% 0.66% #28 3
Prev: #25
0.8
367 0.4%
P
S
93,457 $9,026,095 2019 Q4 13F Filing 2026-06-30 2026-07-07
IWY
ISHARES RUSSELL...
ETF 0.60% 0.58% #29 4
Prev: #33
0.7
1 0.0%
P
S
29,392 $8,541,807 2019 Q4 13F Filing 2026-06-30 2026-07-07
AMGN
AMGEN INC COM
Healthcare 0.58% 0.63% #30 2
Prev: #28
0.7
-103 -0.4%
P
S
22,827 $8,266,133 2019 Q4 13F Filing 2026-06-30 2026-07-07
VNQ
VANGUARD REAL E...
ETF 0.57% 0.58% #31 1
Prev: #32
0.7
805 1.0%
P
S
84,289 $8,127,987 2019 Q4 13F Filing 2026-06-30 2026-07-07
EFA
ISHARES MSCI EA...
ETF 0.56% 0.60% #32 1
Prev: #31
0.7
-1,198 -1.5%
P
S
76,734 $7,971,088 2019 Q4 13F Filing 2026-06-30 2026-07-07
META
META PLATFORMS ...
Communication Services 0.53% 0.62% #33 4
Prev: #29
0.7
-224 -1.6%
P
S
13,596 $7,658,739 2019 Q4 13F Filing 2026-06-30 2026-07-07
DGRO
ISHARES CORE DI...
ETF 0.53% 0.53% #34 4
Prev: #38
0.7
4,387 4.6%
P
S
99,517 $7,542,393 2019 Q4 13F Filing 2026-06-30 2026-07-07
QQQ
INVESCO QQQ TRU...
ETF 0.52% 0.35% #35 21
Prev: #56
2.7
2,337 30.1%
P
S
10,112 $7,446,552 2019 Q4 13F Filing 2026-06-30 2026-07-07
IWF
ISHARES RUSSELL...
ETF 0.51% 0.49% #36 6
Prev: #42
3.2
43,992 304.2%
P
S
58,453 $7,258,063 2019 Q4 13F Filing 2026-06-30 2026-07-07
JAAA
JANUS HENDERSON...
ETF 0.51% 0.54% #37 1
Prev: #36
0.7
6,643 4.8%
P
S
143,662 $7,253,518 2023 Q1 13F Filing 2026-06-30 2026-07-07
JSI
JANUS HENDERSON...
ETF 0.50% 0.49% #38 3
Prev: #41
2.2
21,524 18.0%
P
S
141,273 $7,234,590 2025 Q1 13F Filing 2026-06-30 2026-07-07
IWO
ISHARES RUSSELL...
ETF 0.50% 0.45% #39 6
Prev: #45
0.7
93 0.5%
P
S
18,223 $7,179,303 2019 Q4 13F Filing 2026-06-30 2026-07-07
BAC
BANK OF AMER CO...
Financial Services 0.48% 0.46% #40 3
Prev: #43
0.7
511 0.4%
P
S
121,497 $6,922,899 2019 Q4 13F Filing 2026-06-30 2026-07-07
BLK
BLACKROCK INC C...
Financial Services 0.47% 0.55% #41 6
Prev: #35
0.7
-228 -3.1%
P
S
7,049 $6,778,064 2019 Q4 13F Filing 2026-06-30 2026-07-07
IJH
ISHARES CORE S&...
ETF 0.46% 0.42% #42 5
Prev: #47
2.2
6,199 7.9%
P
S
85,072 $6,559,887 2019 Q4 13F Filing 2026-06-30 2026-07-07
COST
COSTCO WHOLESAL...
Consumer Defensive 0.45% 0.52% #43 3
Prev: #40
0.7
142 2.1%
P
S
6,831 $6,389,768 2019 Q4 13F Filing 2026-06-30 2026-07-07
CRWD
CROWDSTRIKE HLD...
Technology 0.45% 0.31% #44 20
Prev: #64
0.7
-1,810 -17.8%
P
S
8,372 $6,389,008 2019 Q4 13F Filing 2026-06-30 2026-07-07
IWD
ISHARES RUSSELL...
ETF 0.44% 0.35% #45 14
Prev: #59
2.7
5,718 27.9%
P
S
26,243 $6,361,987 2019 Q4 13F Filing 2026-06-30 2026-07-07
WMT
WALMART INC COM
Consumer Defensive 0.44% 0.54% #46 9
Prev: #37
0.7
306 0.6%
P
S
55,836 $6,323,990 2019 Q4 13F Filing 2026-06-30 2026-07-07
DFIS
DIMENSIONAL INT...
ETF 0.44% 0.45% #47 3
Prev: #44
0.7
6,792 4.0%
P
S
178,444 $6,250,887 2025 Q1 13F Filing 2026-06-30 2026-07-07
UNH
UNITEDHEALTH GR...
Healthcare 0.43% 0.34% #48 14
Prev: #62
0.7
-1,015 -6.4%
P
S
14,748 $6,129,587 2019 Q4 13F Filing 2026-06-30 2026-07-07
GS
GOLDMAN SACHS G...
Financial Services 0.42% 0.39% #49 1
Prev: #50
0.7
98 1.7%
P
S
5,985 $6,053,049 2019 Q4 13F Filing 2026-06-30 2026-07-07
RISR
FOLIOBEYOND ALT...
ETF 0.41% 0.43% #50 4
Prev: #46
2.2
11,800 7.8%
P
S
162,869 $5,895,858 2024 Q4 13F Filing 2026-06-30 2026-07-07
Showing 1-50 of 1388 holdings

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