2026 Q2 Portfolio Activity
In 2026 Q2, Herold Advisors, Inc. maintained a portfolio of 281 distinct positions. The most significant new addition was DIMENSIONAL ETF TRUST, now representing 0.11% of the total fund value. They heavily accumulated shares in AMERICAN CENTY ETF TR, increasing the position by 19.9%. The fund also reduced its exposure to ETF SER SOLUTIONS by 28.4%.
Position History
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Total Positions
281
Quarter
2026 Q2
Top Holding
AAPL (4.7%)
Top 10 Concentration
26.3%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 281
Herold Advisors, Inc. Full Holdings List — 2026 Q2
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AAPL
APPLE INC
|
Technology | 4.72% | 4.68% |
#1
Prev: #1
|
4.4 |
—
|
-1,362 | -1.6% |
P
S
|
82,587 | $23,894,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 4.51% | 4.36% |
#2
Prev: #2
|
3.8 |
—
|
286 | 0.3% |
P
S
|
114,077 | $22,821,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
MSFT
MICROSOFT CORP
|
Technology | 2.75% | 2.98% |
#3
Prev: #3
|
2.6 |
—
|
691 | 1.9% |
P
S
|
37,327 | $13,930,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 2.50% | 2.06% |
#4
1
Prev: #5
|
2.0 |
—
|
357 | 3.5% |
P
S
|
10,550 | $12,656,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
DFUS
DIMENSIONAL ETF...
|
ETF | 2.41% | 2.06% |
#5
2
Prev: #7
|
3.5 |
—
|
16,774 | 12.7% |
P
S
|
148,859 | $12,198,000 | 2021 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVUS
AMERICAN CENTY ...
|
ETF | 2.06% | 2.06% |
#6
Prev: #6
|
1.3 |
—
|
-2,947 | -3.5% |
P
S
|
81,375 | $10,415,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVLC
AMERICAN CENTY ...
|
Bond/Debt | 1.93% | 1.54% |
#7
8
Prev: #15
|
2.8 |
—
|
18,058 | 19.9% |
P
S
|
108,644 | $9,776,000 | 2024 Q2 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.89% | 1.87% |
#8
1
Prev: #9
|
1.3 |
—
|
309 | 1.1% |
P
S
|
29,211 | $9,559,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 1.77% | 1.57% |
#9
5
Prev: #14
|
1.2 |
—
|
153 | 0.6% |
P
S
|
25,060 | $8,963,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
XOM
EXXON MOBIL COR...
|
Energy | 1.77% | 2.43% |
#10
6
Prev: #4
|
1.2 |
—
|
101 | 0.2% |
P
S
|
65,431 | $8,949,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 1.75% | 1.68% |
#11
Prev: #11
|
1.2 |
—
|
33 | 0.1% |
P
S
|
35,123 | $8,834,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
MA
MASTERCARD INCO...
|
Financial Services | 1.61% | 1.73% |
#12
2
Prev: #10
|
1.1 |
—
|
109 | 0.7% |
P
S
|
15,902 | $8,167,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 1.58% | 1.92% |
#13
5
Prev: #8
|
1.1 |
—
|
-135 | -0.2% |
P
S
|
70,340 | $7,969,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
DFCF
DIMENSIONAL ETF...
|
ETF | 1.57% | 1.61% |
#14
2
Prev: #12
|
2.6 |
—
|
14,202 | 8.2% |
P
S
|
188,195 | $7,938,000 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVIG
AMERICAN CENTY ...
|
Bond/Debt | 1.54% | 1.59% |
#15
2
Prev: #13
|
2.6 |
—
|
13,779 | 7.9% |
P
S
|
188,219 | $7,792,000 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
V
VISA INC
|
Financial Services | 1.51% | 1.50% |
#16
Prev: #16
|
1.1 |
—
|
-442 | -2.0% |
P
S
|
22,213 | $7,619,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
APH
AMPHENOL CORP
|
Technology | 1.42% | 1.13% |
#17
1
Prev: #18
|
1.1 |
—
|
-11 | -0.0% |
P
S
|
40,777 | $7,190,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
IGIB
ISHARES TR
|
ETF | 1.15% | 1.13% |
#18
1
Prev: #19
|
2.5 |
—
|
12,752 | 13.2% |
P
S
|
109,570 | $5,829,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
QLC
FLEXSHARES TR
|
ETF | 1.15% | 0.97% |
#19
4
Prev: #23
|
2.5 |
—
|
7,951 | 14.0% |
P
S
|
64,695 | $5,816,000 | 2024 Q1 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
IBM
INTERNATIONAL B...
|
Technology | 1.10% | 1.04% |
#20
1
Prev: #21
|
0.9 |
—
|
132 | 0.7% |
P
S
|
19,748 | $5,544,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
IQDY
FLEXSHARES TR
|
Bond/Debt | 1.09% | 0.94% |
#21
4
Prev: #25
|
2.4 |
—
|
15,449 | 13.6% |
P
S
|
128,882 | $5,501,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
SKOR
FLEXSHARES TR
|
ETF | 1.05% | 1.05% |
#22
2
Prev: #20
|
2.4 |
—
|
11,443 | 11.7% |
P
S
|
109,600 | $5,312,000 | 2024 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 1.02% | 0.99% |
#23
1
Prev: #22
|
0.9 |
—
|
-133 | -0.6% |
P
S
|
21,589 | $5,155,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 0.97% | 1.25% |
#24
7
Prev: #17
|
2.4 |
—
|
2,235 | 8.1% |
P
S
|
29,727 | $4,933,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
DFIV
DIMENSIONAL ETF...
|
Bond/Debt | 0.95% | 0.93% |
#25
1
Prev: #26
|
2.4 |
—
|
9,201 | 11.5% |
P
S
|
89,364 | $4,823,000 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.91% | 0.93% |
#26
1
Prev: #27
|
0.9 |
—
|
210 | 1.6% |
P
S
|
13,017 | $4,592,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
QGRW
WISDOMTREE TR
|
Unknown | 0.88% | 0.71% |
#27
13
Prev: #40
|
2.4 |
—
|
6,806 | 11.2% |
P
S
|
67,404 | $4,453,000 | 2023 Q4 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
TSLA
TESLA INC
|
Consumer Cyclical | 0.85% | 0.83% |
#28
6
Prev: #34
|
0.8 |
—
|
159 | 1.6% |
P
S
|
10,280 | $4,323,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
META
META PLATFORMS ...
|
Communication Services | 0.81% | 0.88% |
#29
1
Prev: #28
|
0.8 |
—
|
248 | 3.5% |
P
S
|
7,259 | $4,089,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.80% | 0.84% |
#30
1
Prev: #31
|
0.8 |
—
|
-36 | -0.1% |
P
S
|
31,620 | $4,070,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVDE
AMERICAN CENTY ...
|
Bond/Debt | 0.79% | 0.87% |
#31
1
Prev: #30
|
0.8 |
—
|
-1,594 | -3.4% |
P
S
|
44,832 | $3,998,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVUV
AMERICAN CENTY ...
|
ETF | 0.78% | 0.73% |
#32
7
Prev: #39
|
2.3 |
—
|
1,732 | 5.7% |
P
S
|
31,860 | $3,962,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
VZ
VERIZON COMMUNI...
|
Communication Services | 0.77% | 0.95% |
#33
9
Prev: #24
|
2.3 |
—
|
5,184 | 6.0% |
P
S
|
91,531 | $3,878,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.77% | 0.83% |
#34
1
Prev: #33
|
0.8 |
—
|
-138 | -0.9% |
P
S
|
15,267 | $3,877,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVLV
AMERICAN CENTY ...
|
ETF | 0.74% | 0.63% |
#35
11
Prev: #46
|
2.3 |
—
|
5,758 | 16.2% |
P
S
|
41,231 | $3,762,000 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 0.70% | 0.75% |
#36
1
Prev: #37
|
0.8 |
—
|
2,821 | 4.7% |
P
S
|
62,700 | $3,535,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 0.68% | 0.83% |
#37
5
Prev: #32
|
0.8 |
—
|
-6,626 | -8.9% |
P
S
|
67,880 | $3,439,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.66% | 0.74% |
#38
Prev: #38
|
0.8 |
—
|
-444 | -1.9% |
P
S
|
22,951 | $3,359,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
BIP
BROOKFIELD INFR...
|
Bond/Debt | 0.65% | 0.75% |
#39
3
Prev: #36
|
0.8 |
—
|
-4,150 | -4.4% |
P
S
|
90,061 | $3,284,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.64% | 0.62% |
#40
7
Prev: #47
|
0.8 |
—
|
-240 | -3.0% |
P
S
|
7,649 | $3,258,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 0.63% | 0.65% |
#41
2
Prev: #43
|
0.8 |
—
|
258 | 4.2% |
P
S
|
6,404 | $3,208,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
XLE
SELECT SECTOR S...
|
ETF | 0.62% | 0.80% |
#42
7
Prev: #35
|
0.7 |
—
|
-286 | -0.5% |
P
S
|
59,269 | $3,143,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
CB
CHUBB LIMITED
|
Financial Services | 0.61% | 0.65% |
#43
1
Prev: #44
|
0.7 |
—
|
1 | 0.0% |
P
S
|
9,020 | $3,073,000 | 2022 Q1 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
AVGO
BROADCOM INC
|
Technology | 0.59% | 0.56% |
#44
8
Prev: #52
|
0.7 |
—
|
-275 | -3.3% |
P
S
|
7,946 | $3,001,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
DSTL
ETF SER SOLUTIO...
|
ETF | 0.58% | 0.88% |
#45
16
Prev: #29
|
0.2 |
—
|
-19,526 | -28.4% |
P
S
|
49,321 | $2,957,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
JEPQ
J P MORGAN EXCH...
|
Unknown | 0.58% | 0.53% |
#46
9
Prev: #55
|
2.2 |
—
|
4,195 | 9.6% |
P
S
|
47,728 | $2,923,000 | 2023 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
GLW
CORNING INC
|
Technology | 0.58% | 0.36% |
#47
27
Prev: #74
|
0.7 |
—
|
-604 | -5.0% |
P
S
|
11,415 | $2,916,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
DFAU
DIMENSIONAL ETF...
|
ETF | 0.55% | 0.53% |
#48
8
Prev: #56
|
0.7 |
—
|
1,094 | 2.1% |
P
S
|
54,267 | $2,801,000 | 2024 Q2 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
CGDV
CAPITAL GROUP D...
|
Unknown | 0.55% | 0.48% |
#49
8
Prev: #57
|
2.2 |
—
|
4,250 | 8.2% |
P
S
|
56,091 | $2,765,000 | 2025 Q2 | 13F Filing | 2026-06-30 | 2026-07-22 | |||
|
PSX
PHILLIPS 66
|
Energy | 0.53% | 0.64% |
#50
5
Prev: #45
|
0.7 |
—
|
-279 | -1.7% |
P
S
|
15,842 | $2,679,000 | 2021 Q3 | 13F Filing | 2026-06-30 | 2026-07-22 |
Showing 1-50 of 281 holdings