2026 Q1 Portfolio Activity
In 2026 Q1, Herold Advisors, Inc. maintained a portfolio of 270 distinct positions. The most significant new addition was BONDBLOXX ETF TRUST, now representing 0.18% of the total fund value. They heavily accumulated shares in AMERICAN CENTY ETF TR, increasing the position by 17.1%.
Position History
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Total Positions
270
Quarter
2026 Q1
Top Holding
AAPL (4.7%)
Top 10 Concentration
26.1%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 270
Herold Advisors, Inc. Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AAPL
APPLE INC
|
Technology | 4.68% | 4.98% |
#1
Prev: #1
|
4.4 |
—
|
2,050 | 2.5% |
P
S
|
83,949 | $21,305,565 |
$146.15
+108.8%
|
2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | ||
|
NVDA
NVIDIA CORPORAT...
|
Technology | 4.36% | 4.75% |
#2
Prev: #2
|
3.7 |
—
|
-205 | -0.2% |
P
S
|
113,791 | $19,845,199 |
$121.57
+80.6%
|
2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | ||
|
MSFT
MICROSOFT CORP
|
Technology | 2.98% | 3.92% |
#3
Prev: #3
|
2.7 |
—
|
338 | 0.9% |
P
S
|
36,636 | $13,561,679 |
$287.07
+45.9%
|
2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | ||
|
XOM
EXXON MOBIL COR...
|
Energy | 2.43% | 1.76% |
#4
7
Prev: #11
|
2.0 |
—
|
-257 | -0.4% |
P
S
|
65,330 | $11,084,174 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
LLY
ELI LILLY & CO
|
Healthcare | 2.06% | 2.51% |
#5
1
Prev: #4
|
1.8 |
—
|
-251 | -2.4% |
P
S
|
10,193 | $9,376,329 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVUS
AMERICAN CENTY ...
|
ETF | 2.06% | 2.00% |
#6
Prev: #6
|
2.8 |
—
|
4,102 | 5.1% |
P
S
|
84,322 | $9,374,870 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
DFUS
DIMENSIONAL ETF...
|
ETF | 2.06% | 1.92% |
#7
1
Prev: #8
|
2.8 |
—
|
16,213 | 14.0% |
P
S
|
132,085 | $9,366,145 | 2021 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
WMT
WALMART INC
|
Consumer Defensive | 1.92% | 1.76% |
#8
4
Prev: #12
|
1.3 |
—
|
-336 | -0.5% |
P
S
|
70,475 | $8,758,634 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
JPM
JPMORGAN CHASE ...
|
Financial Services | 1.87% | 2.07% |
#9
4
Prev: #5
|
1.2 |
—
|
85 | 0.3% |
P
S
|
28,902 | $8,501,670 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
MA
MASTERCARD INCO...
|
Financial Services | 1.73% | 1.96% |
#10
3
Prev: #7
|
1.2 |
—
|
426 | 2.8% |
P
S
|
15,793 | $7,891,135 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
ABBV
ABBVIE INC
|
Healthcare | 1.68% | 1.79% |
#11
1
Prev: #10
|
1.7 |
—
|
no change | no change |
P
S
|
35,090 | $7,631,722 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
DFCF
DIMENSIONAL ETF...
|
ETF | 1.61% | 1.49% |
#12
3
Prev: #15
|
2.6 |
—
|
16,932 | 10.8% |
P
S
|
173,993 | $7,345,980 | 2023 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVIG
AMERICAN CENTY ...
|
Bond/Debt | 1.59% | 1.53% |
#13
1
Prev: #14
|
2.6 |
—
|
11,069 | 6.8% |
P
S
|
174,440 | $7,246,235 | 2023 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
GOOGL
ALPHABET INC
|
Communication Services | 1.57% | 1.82% |
#14
5
Prev: #9
|
1.1 |
—
|
-1,045 | -4.0% |
P
S
|
24,907 | $7,162,262 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVLC
AMERICAN CENTY ...
|
Bond/Debt | 1.54% | 1.36% |
#15
1
Prev: #16
|
2.6 |
—
|
13,243 | 17.1% |
P
S
|
90,586 | $7,024,932 | 2024 Q2 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
V
VISA INC
|
Financial Services | 1.50% | 1.74% |
#16
3
Prev: #13
|
1.1 |
—
|
410 | 1.8% |
P
S
|
22,655 | $6,847,362 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
CVX
CHEVRON CORPORA...
|
Energy | 1.25% | 0.95% |
#17
7
Prev: #24
|
1.0 |
—
|
-493 | -1.8% |
P
S
|
27,492 | $5,687,929 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
APH
AMPHENOL CORP
|
Technology | 1.13% | 1.15% |
#18
Prev: #18
|
2.5 |
—
|
2,688 | 7.1% |
P
S
|
40,788 | $5,153,564 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
IGIB
ISHARES TR
|
ETF | 1.13% | 0.99% |
#19
2
Prev: #21
|
2.5 |
—
|
14,524 | 17.6% |
P
S
|
96,818 | $5,152,670 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
SKOR
FLEXSHARES TR
|
ETF | 1.05% | 0.92% |
#20
8
Prev: #28
|
2.4 |
—
|
14,587 | 17.5% |
P
S
|
98,157 | $4,772,406 | 2024 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
IBM
INTERNATIONAL B...
|
Technology | 1.04% | 1.28% |
#21
4
Prev: #17
|
0.9 |
—
|
333 | 1.7% |
P
S
|
19,616 | $4,754,821 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AMZN
AMAZON COM INC
|
Consumer Cyclical | 0.99% | 1.10% |
#22
3
Prev: #19
|
0.9 |
—
|
455 | 2.1% |
P
S
|
21,722 | $4,524,038 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
QLC
FLEXSHARES TR
|
ETF | 0.97% | 0.92% |
#23
4
Prev: #27
|
2.4 |
—
|
5,989 | 11.8% |
P
S
|
56,744 | $4,435,137 | 2024 Q1 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
VZ
VERIZON COMMUNI...
|
Communication Services | 0.95% | 0.77% |
#24
10
Prev: #34
|
0.9 |
—
|
2,121 | 2.5% |
P
S
|
86,347 | $4,334,695 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
IQDY
FLEXSHARES TR
|
Bond/Debt | 0.94% | 0.84% |
#25
4
Prev: #29
|
2.4 |
—
|
11,223 | 11.0% |
P
S
|
113,433 | $4,300,662 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
DFIV
DIMENSIONAL ETF...
|
Bond/Debt | 0.93% | 0.78% |
#26
7
Prev: #33
|
2.4 |
—
|
9,937 | 14.2% |
P
S
|
80,163 | $4,230,993 | 2023 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
HD
HOME DEPOT INC
|
Consumer Cyclical | 0.93% | 0.97% |
#27
5
Prev: #22
|
0.9 |
—
|
155 | 1.2% |
P
S
|
12,807 | $4,212,074 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
META
META PLATFORMS ...
|
Communication Services | 0.88% | 1.04% |
#28
8
Prev: #20
|
0.9 |
—
|
-50 | -0.7% |
P
S
|
7,011 | $4,011,061 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
DSTL
ETF SER SOLUTIO...
|
ETF | 0.88% | 0.94% |
#29
3
Prev: #26
|
0.9 |
—
|
-2,515 | -3.5% |
P
S
|
68,847 | $3,984,862 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVDE
AMERICAN CENTY ...
|
Bond/Debt | 0.87% | 0.81% |
#30
1
Prev: #31
|
2.3 |
—
|
2,579 | 5.9% |
P
S
|
46,426 | $3,938,788 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
MRK
MERCK & CO INC
|
Healthcare | 0.84% | 0.71% |
#31
7
Prev: #38
|
2.3 |
—
|
1,508 | 5.0% |
P
S
|
31,656 | $3,807,695 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
JPST
J P MORGAN EXCH...
|
ETF | 0.83% | 0.94% |
#32
7
Prev: #25
|
0.8 |
—
|
-8,589 | -10.3% |
P
S
|
74,506 | $3,770,778 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
JNJ
JOHNSON & JOHNS...
|
Healthcare | 0.83% | 0.70% |
#33
6
Prev: #39
|
0.8 |
—
|
271 | 1.8% |
P
S
|
15,405 | $3,765,566 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
TSLA
TESLA INC
|
Consumer Cyclical | 0.83% | 0.96% |
#34
11
Prev: #23
|
2.3 |
—
|
576 | 6.0% |
P
S
|
10,121 | $3,762,411 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
XLE
SELECT SECTOR S...
|
Unknown | 0.80% | 0.62% |
#35
11
Prev: #46
|
0.8 |
—
|
-2,442 | -3.9% |
P
S
|
59,555 | $3,648,300 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
BIP
BROOKFIELD INFR...
|
Bond/Debt | 0.75% | 0.72% |
#36
1
Prev: #37
|
0.8 |
—
|
1,700 | 1.8% |
P
S
|
94,211 | $3,402,874 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
JEPI
J P MORGAN EXCH...
|
ETF | 0.75% | 0.75% |
#37
2
Prev: #35
|
0.8 |
—
|
1,447 | 2.5% |
P
S
|
59,879 | $3,393,715 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
PG
PROCTER & GAMBL...
|
Consumer Defensive | 0.74% | 0.79% |
#38
6
Prev: #32
|
0.8 |
—
|
-1,403 | -5.7% |
P
S
|
23,395 | $3,379,007 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVUV
AMERICAN CENTY ...
|
ETF | 0.73% | 0.60% |
#39
8
Prev: #47
|
2.3 |
—
|
3,598 | 13.6% |
P
S
|
30,128 | $3,328,241 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
QGRW
WISDOMTREE TR
|
Unknown | 0.71% | 0.72% |
#40
4
Prev: #36
|
2.3 |
—
|
5,444 | 9.9% |
P
S
|
60,598 | $3,237,748 | 2023 Q4 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
ISRG
INTUITIVE SURGI...
|
Healthcare | 0.65% | 0.82% |
#41
11
Prev: #30
|
1.3 |
—
|
no change | no change |
P
S
|
6,450 | $2,973,386 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
T
AT&T INC
|
Communication Services | 0.65% | 0.56% |
#42
7
Prev: #49
|
0.8 |
—
|
1,437 | 1.4% |
P
S
|
101,670 | $2,947,400 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
BRK/B
BERKSHIRE HATHA...
|
Financial Services | 0.65% | 0.65% |
#43
3
Prev: #40
|
2.3 |
—
|
341 | 5.9% |
P
S
|
6,146 | $2,945,395 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
CB
CHUBB LTD SWITZ
|
Financial Services | 0.65% | 0.53% |
#44
10
Prev: #54
|
2.3 |
—
|
1,389 | 18.2% |
P
S
|
9,019 | $2,939,414 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
PSX
PHILLIPS 66
|
Energy | 0.64% | 0.47% |
#45
16
Prev: #61
|
0.8 |
—
|
-104 | -0.6% |
P
S
|
16,121 | $2,936,891 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
AVLV
AMERICAN CENTY ...
|
ETF | 0.63% | 0.55% |
#46
5
Prev: #51
|
2.3 |
—
|
3,143 | 9.7% |
P
S
|
35,473 | $2,859,462 | 2022 Q1 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
ETN
EATON CORP PLC
|
Industrials | 0.62% | 0.55% |
#47
3
Prev: #50
|
0.7 |
—
|
142 | 1.8% |
P
S
|
7,889 | $2,821,660 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
GLD
SPDR GOLD TR
|
ETF | 0.59% | 0.56% |
#48
Prev: #48
|
1.2 |
—
|
no change | no change |
P
S
|
6,284 | $2,703,945 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
DGRW
WISDOMTREE TR
|
ETF | 0.56% | 0.63% |
#49
5
Prev: #44
|
0.7 |
—
|
-2,308 | -7.3% |
P
S
|
29,154 | $2,560,956 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 | |||
|
COST
COSTCO WHOLESAL...
|
Consumer Defensive | 0.56% | 0.52% |
#50
6
Prev: #56
|
0.7 |
—
|
-120 | -4.5% |
P
S
|
2,567 | $2,557,841 | 2021 Q3 | 13F Filing | 2026-03-31 | 2026-05-15 |
Showing 1-50 of 270 holdings