2026 Q1 Portfolio Activity
In 2026 Q1, BIRINYI ASSOCIATES INC maintained a portfolio of 63 distinct positions. The most significant new addition was Johnson & Johnson, now representing 1.13% of the total fund value. They heavily accumulated shares in American Express Co, increasing the position by 56.7%. The fund also reduced its exposure to Vanguard S&P 500 ETF by 41.3%.
Position History
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Total Positions
63
Quarter
2026 Q1
Top Holding
AAPL (22.9%)
Top 10 Concentration
73.9%
Turnover Rate
23.4%
Sector HHI
0.18
Items per page:
Showing 1-50 of 63
BIRINYI ASSOCIATES INC Full Holdings List — 2026 Q1
| Stock | History | Sector / Type | Port % | Prev % | Rank / Prev | Conviction | Change | % Change | Influence | Shares | Mkt Value | Avg Cost | Price Held | 1st Owned | Source | Source Date | Date Reported | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AAPL
Apple Inc
|
Technology | 22.87% | 22.52% |
#1
Prev: #1
|
6.5 |
—
|
-307 | -0.1% |
P
S
|
330,879 | $83,974 |
$53.62
+475.9%
|
1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | ||
|
GOOGL
Alphabet Inc
|
Communication Services | 11.25% | 11.27% |
#2
Prev: #2
|
6.0 |
—
|
-325 | -0.2% |
P
S
|
143,611 | $41,297 | 2015 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
SPY
State Street SP...
|
ETF | 8.86% | 8.66% |
#3
Prev: #3
|
5.0 |
—
|
-754 | -1.5% |
P
S
|
50,015 | $32,527 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AMZN
Amazon.com Inc
|
Consumer Cyclical | 7.86% | 7.94% |
#4
Prev: #4
|
4.1 |
—
|
1,010 | 0.7% |
P
S
|
138,638 | $28,874 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
MA
Mastercard Inc
|
Financial Services | 6.10% | 6.43% |
#5
Prev: #5
|
3.4 |
—
|
-147 | -0.3% |
P
S
|
44,857 | $22,413 | 2007 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
NVDA
NVIDIA Corp
|
Technology | 5.12% | 5.03% |
#6
Prev: #6
|
2.5 |
—
|
-100 | -0.1% |
P
S
|
107,765 | $18,794 | 2001 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
MSFT
Microsoft Corp
|
Technology | 3.49% | 4.07% |
#7
Prev: #7
|
1.9 |
—
|
959 | 2.8% |
P
S
|
34,633 | $12,820 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
C
Citigroup Inc
|
Financial Services | 3.21% | 3.06% |
#8
Prev: #8
|
1.8 |
—
|
-1,069 | -1.0% |
P
S
|
103,897 | $11,783 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
BKNG
Booking Holding...
|
Consumer Cyclical | 2.82% | 2.97% |
#9
Prev: #9
|
3.1 |
—
|
239 | 10.8% |
P
S
|
2,460 | $10,357 | 2018 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
GS
Goldman Sachs G...
|
Financial Services | 2.33% | 2.15% |
#10
2
Prev: #12
|
1.4 |
—
|
311 | 3.2% |
P
S
|
10,111 | $8,554 | 1999 Q2 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
GOOG
Alphabet Inc
|
Communication Services | 2.18% | 2.19% |
#11
Prev: #11
|
1.9 |
—
|
no change | no change |
P
S
|
27,923 | $8,010 | 2004 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
BRK/B
Berkshire Hatha...
|
Financial Services | 2.00% | 2.04% |
#12
1
Prev: #13
|
1.3 |
—
|
-900 | -5.5% |
P
S
|
15,337 | $7,349 | 2010 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AVGO
Broadcom Inc
|
Technology | 1.80% | 2.24% |
#13
3
Prev: #10
|
1.2 |
—
|
-4,521 | -17.4% |
P
S
|
21,401 | $6,624 | 2018 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
IBM
International B...
|
Technology | 1.59% | 1.68% |
#14
1
Prev: #15
|
2.6 |
—
|
1,355 | 6.0% |
P
S
|
24,059 | $5,832 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
DIA
State Street SP...
|
ETF | 1.45% | 1.45% |
#15
1
Prev: #16
|
1.1 |
—
|
-524 | -4.4% |
P
S
|
11,521 | $5,336 | 2010 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
BRK/A
Berkshire Hatha...
|
Financial Services | 1.17% | 1.13% |
#16
1
Prev: #17
|
1.5 |
—
|
no change | no change |
P
S
|
6 | $4,309 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
VOO
Vanguard S&P 50...
|
ETF | 1.17% | 1.92% |
#17
3
Prev: #14
|
0.5 |
—
|
-5,059 | -41.3% |
P
S
|
7,199 | $4,302 | 2025 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
JNJ
Johnson & Johns...
|
Healthcare | 1.13% | — |
#18
Prev: #—
|
4.0 |
—
|
17,029 | — |
NEW
|
17,029 | $4,162 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
WMT
Walmart Inc
|
Consumer Defensive | 0.99% | 0.82% |
#19
2
Prev: #21
|
1.4 |
—
|
no change | no change |
P
S
|
29,300 | $3,641 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AXP
American Expres...
|
Financial Services | 0.94% | 0.67% |
#20
4
Prev: #24
|
3.4 |
—
|
4,110 | 56.7% |
P
S
|
11,360 | $3,436 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
DELL
Dell Technologi...
|
Technology | 0.87% | 0.84% |
#21
1
Prev: #20
|
0.3 |
—
|
-7,152 | -26.8% |
P
S
|
19,490 | $3,199 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
JPM
JPMorgan Chase ...
|
Financial Services | 0.86% | 0.86% |
#22
3
Prev: #19
|
0.8 |
—
|
4 | 0.0% |
P
S
|
10,723 | $3,154 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
BA
Boeing Co/The
|
Industrials | 0.85% | — |
#23
Prev: #—
|
3.8 |
—
|
15,600 | — |
NEW
|
15,600 | $3,105 | 1999 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
RSP
Invesco S&P 500...
|
ETF | 0.78% | — |
#24
Prev: #—
|
3.8 |
—
|
14,944 | — |
NEW
|
14,944 | $2,868 | 2018 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
CEG
Constellation E...
|
Utilities | 0.65% | 0.78% |
#25
3
Prev: #22
|
0.8 |
—
|
-210 | -2.4% |
P
S
|
8,585 | $2,397 | 2025 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AZO
AutoZone Inc
|
Consumer Cyclical | 0.65% | 0.53% |
#26
1
Prev: #27
|
2.3 |
—
|
87 | 14.0% |
P
S
|
708 | $2,391 | 2002 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
CAT
Caterpillar Inc
|
Industrials | 0.58% | 0.43% |
#27
1
Prev: #28
|
1.2 |
—
|
no change | no change |
P
S
|
3,000 | $2,125 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
MCD
McDonald's Corp
|
Consumer Cyclical | 0.51% | 1.10% |
#28
10
Prev: #18
|
0.2 |
—
|
-8,414 | -58.3% |
P
S
|
6,006 | $1,867 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
LRCX
Lam Research Co...
|
Technology | 0.41% | 0.30% |
#29
3
Prev: #32
|
1.2 |
—
|
no change | no change |
P
S
|
7,000 | $1,496 | 2018 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
MU
Micron Technolo...
|
Technology | 0.37% | 0.28% |
#30
4
Prev: #34
|
0.6 |
—
|
125 | 3.2% |
P
S
|
4,050 | $1,368 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
CMG
Chipotle Mexica...
|
Consumer Cyclical | 0.37% | 0.42% |
#31
2
Prev: #29
|
0.6 |
—
|
-2,500 | -5.6% |
P
S
|
42,500 | $1,360 | 2010 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AMGN
Amgen Inc
|
Healthcare | 0.37% | 0.31% |
#32
1
Prev: #31
|
1.1 |
—
|
no change | no change |
P
S
|
3,827 | $1,347 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
XLV
State Street He...
|
ETF | 0.33% | 0.32% |
#33
3
Prev: #30
|
0.6 |
—
|
1 | 0.0% |
P
S
|
8,164 | $1,197 | 2006 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
COST
Costco Wholesal...
|
Consumer Defensive | 0.31% | 0.25% |
#34
2
Prev: #36
|
1.1 |
—
|
no change | no change |
P
S
|
1,150 | $1,146 | 1999 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
LLY
Eli Lilly & Co
|
Healthcare | 0.30% | 0.28% |
#35
2
Prev: #33
|
2.1 |
—
|
136 | 12.9% |
P
S
|
1,191 | $1,095 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
SCHW
Charles Schwab ...
|
Financial Services | 0.29% | — |
#36
Prev: #—
|
3.6 |
—
|
11,281 | — |
NEW
|
11,281 | $1,060 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
HD
Home Depot Inc/...
|
Consumer Cyclical | 0.27% | 0.26% |
#37
2
Prev: #35
|
1.1 |
—
|
no change | no change |
P
S
|
3,000 | $987 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
DE
Deere & Co
|
Industrials | 0.24% | 0.18% |
#38
3
Prev: #41
|
1.1 |
—
|
no change | no change |
P
S
|
1,550 | $873 | 1999 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
V
Visa Inc
|
Financial Services | 0.20% | 0.22% |
#39
1
Prev: #38
|
1.1 |
—
|
no change | no change |
P
S
|
2,476 | $748 | 2014 Q4 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
PG
Procter & Gambl...
|
Consumer Defensive | 0.20% | 0.18% |
#40
Prev: #40
|
0.6 |
—
|
3 | 0.1% |
P
S
|
5,068 | $732 | 1999 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
CVX
Chevron Corp
|
Energy | 0.19% | 0.14% |
#41
5
Prev: #46
|
0.6 |
—
|
-250 | -7.0% |
P
S
|
3,300 | $683 | 2001 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
LMT
Lockheed Martin...
|
Industrials | 0.16% | 0.22% |
#42
5
Prev: #37
|
0.1 |
—
|
-800 | -44.4% |
P
S
|
1,000 | $604 | 2014 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
CRM
Salesforce Inc
|
Technology | 0.16% | 0.21% |
#43
4
Prev: #39
|
1.1 |
—
|
no change | no change |
P
S
|
3,208 | $599 | 2010 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
SBUX
Starbucks Corp
|
Consumer Cyclical | 0.15% | 0.13% |
#44
4
Prev: #48
|
1.1 |
—
|
no change | no change |
P
S
|
6,250 | $560 | 2005 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
TSLA
Tesla Inc
|
Consumer Cyclical | 0.15% | 0.17% |
#45
2
Prev: #43
|
1.1 |
—
|
no change | no change |
P
S
|
1,500 | $558 | 2017 Q2 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
MSCI
MSCI Inc
|
Financial Services | 0.15% | 0.14% |
#46
2
Prev: #44
|
1.1 |
—
|
no change | no change |
P
S
|
1,000 | $539 | 2017 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
BX
Blackstone Inc
|
Financial Services | 0.15% | 0.18% |
#47
5
Prev: #42
|
0.6 |
—
|
17 | 0.4% |
P
S
|
4,676 | $538 | 2013 Q3 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
AIQ
Global X Artifi...
|
ETF | 0.14% | 0.14% |
#48
3
Prev: #45
|
1.1 |
—
|
no change | no change |
P
S
|
11,048 | $516 | 2024 Q2 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
NFLX
Netflix Inc
|
Communication Services | 0.13% | 0.54% |
#49
23
Prev: #26
|
0.1 |
—
|
-17,785 | -77.7% |
P
S
|
5,100 | $490 | 2010 Q2 | 13F Filing | 2026-03-31 | 2026-05-04 | |||
|
META
Meta Platforms ...
|
Communication Services | 0.11% | 0.13% |
#50
3
Prev: #47
|
0.5 |
—
|
-75 | -9.3% |
P
S
|
735 | $421 | 2014 Q1 | 13F Filing | 2026-03-31 | 2026-05-04 |
Showing 1-50 of 63 holdings